Analysts predict that we are on the brink of rapid advancements in Augmented Reality (AR) technologies in the coming years. Research indicates that by 2028, the global AR market is expected to reach $97.76 billion, highlighting its increasing significance across various industries and business sectors. At Stories AR, we’ve compiled the top 5 important trends in AR shaping the future of this groundbreaking technology.
5 Trends in AR to Watch
1. AR and Artificial Intelligence Integration
One notable example of AR and AI integration is the ClipDrop app, which allows users to instantly digitize real-world objects into 3D for use in PowerPoint, Photoshop, Google Docs, and more. This technology also opens up possibilities for transferring objects into the metaverse, enabling businesses to accelerate their virtual product testing processes.
2. AR in the Automotive Industry
AR is making significant inroads into the automotive sector. One of the most promising tools is AR Head-Up Displays (HUDs), which project information about road conditions, navigation, and potential hazards onto the windshield, helping drivers stay focused on the road. Additionally, AR is utilized for 3D user manuals, maintenance services, and entertainment features.
3. Indoor and Outdoor AR Navigation
With advancements in Bluetooth Low Energy (BLE), Wi-Fi RTT, and Ultra-Wideband (UWB) technology, indoor navigation is becoming more precise. AR can now be used to:
• Locate products in shopping malls
• Navigate airports
• Optimize logistics in warehouses
While mass-market AR glasses have yet to become everyday gadgets, the potential for this technology in business is immense.
4. Trends in AR in Retail
The pandemic has accelerated the adoption of virtual try-ons. Brands are actively leveraging AR to enhance online shopping experiences:
• Dior offers AR shoe try-ons via Snapchat
• FRED Jewelry allows customers to customize jewelry in 3D and virtually “wear” it
• Smart mirrors in stores enable customers to try on clothes without entering fitting rooms
5. AR in Manufacturing
AR is not just for consumers; it is transforming the industrial landscape:
• Employee training using AR based on CAD models
• Maintenance: AR highlights components, aiding engineers in quickly identifying and resolving issues
• Contextual information: By scanning objects, workers can access data about repair or maintenance needs
These technologies are already being implemented on factory floors, enhancing efficiency and reducing the risk of errors.
Today, you can start integrating AR technologies into your business by “bringing to life” packaging, visuals, posters, and photo materials on the Stories AR platform. For more details, check the details here.
