One innovative application of AR is through interactive AR QR codes on packages and webpages. These stickers can enhance customer experience, provide additional information, and even serve as a marketing tool. Here are five ways, compelled by Stories AR, to create AR QR codes for packages, along with examples and case studies.
1. Interactive Product Demonstrations
Example: Beauty Products
Imagine receiving a package from a cosmetics brand that includes an AR sticker. When scanned, the sticker could launch a video tutorial showing how to use the products included in the box. This interactive demonstration not only educates customers but also encourages them to try new techniques.
Case Study: L’Oreal
L’Oreal has successfully integrated AR into their marketing strategy by allowing customers to visualize how makeup products would look on them through their mobile app. This concept can be adapted to package stickers, providing a seamless experience from unboxing to application.
2. Personalized Customer Messages
Example: Gift Packages
For brands that focus on gifting, AR stickers can be used to deliver personalized messages. When the recipient scans the sticker, they could see a heartfelt video message from the sender or a special thank-you note from the brand.
Case Study: Moonpig
Moonpig, a personalized greeting card service, allows users to send custom messages alongside their products. Incorporating AR could elevate this experience further by adding a visual element that brings the message to life.
3. Gamification Elements
Example: Children’s Toys
Consider a toy company that includes AR stickers on its packaging. When scanned, children could unlock a mini-game featuring characters from the toy line. This gamification keeps kids engaged and encourages them to interact with the product beyond just playing with it.
Case Study: McDonald’s Happy Meal Toys
McDonald’s has previously included AR experiences with their Happy Meal toys, creating interactive games that kids can play using their mobile devices. This approach keeps children entertained and encourages parents to purchase more meals.
4. Sustainability Stories
Example: Eco-Friendly Products
Brands focused on sustainability can use AR stickers to tell the story behind their eco-friendly practices. Scanning the sticker could lead customers to an animated video explaining how the product is made, its environmental impact, and tips for recycling.
Case Study: Patagonia
Patagonia has long emphasized its commitment to sustainability. An AR sticker telling the story of a product’s lifecycle could enhance customer connection and reinforce brand values.
5. Exclusive Content and Promotions
Example: Fashion Brands
Fashion brands can use AR stickers to offer exclusive content such as style guides, behind-the-scenes videos, or early access to new collections. Scanning the sticker could unlock discounts or special promotions, enhancing customer loyalty.
Case Study: Nike
Nike has experimented with AR in various ways, including exclusive content for app users. Incorporating AR stickers into packaging can create an additional layer of exclusivity and engagement for their customers.
By the way you can leverage your first AR project for your business for free on the Stories AR platform.
