In the ever-evolving landscape of digital marketing, augmented reality (AR) is emerging as a game-changer, allowing brands to create immersive experiences that engage consumers like never before.
Here are the top five types of ads in augmented reality that are making waves in the industry, along with some inspiring examples and case studies, compelled by the Stories AR team.
Ads in Augmented Reality: Types and Cases
1. Virtual Try-Ons
• Example: Sephora’s Virtual Artist
• Case Study: Sephora’s AR app allows users to try on makeup virtually using their smartphones. By integrating AR technology, Sephora has seen increased engagement and conversion rates, as customers can visualize how products will look on them before making a purchase.
2. Interactive Product Demonstrations
• Example: IKEA Place
• Case Study: IKEA’s AR app enables customers to visualize furniture in their own homes before buying. By simply pointing their smartphone at the desired space, users can see how different pieces fit and look in their environment, leading to higher customer satisfaction and reduced return rates.
3. Gamified Experiences
• Example: Pokémon GO
• Case Study: While primarily a game, Pokémon GO has successfully integrated brand partnerships through sponsored locations and in-game events. Brands like Starbucks and McDonald’s saw increased foot traffic and sales as players visited their locations to catch Pokémon, showcasing the power of gamified ads in augmented reality.
4. Branded Filters and Effects
• Example: Snapchat Filters
• Case Study: Brands like Gatorade have utilized Snapchat’s AR filters to engage younger audiences. During the Super Bowl, Gatorade launched a branded lens that allowed users to virtually dump Gatorade on their friends, creating a fun and shareable experience that boosted brand visibility and engagement.
5. Location-Based Experiences
• Example: The New York Times’ AR Stories
• Case Study: The New York Times has incorporated AR into its storytelling, allowing readers to interact with news articles in new ways. For instance, they featured an AR experience during a cover story about the solar system, enabling readers to visualize planets in their own space. This innovative approach not only enriched the reader’s experience but also attracted new subscribers.
Conclusion
As AR technology continues to advance, brands that embrace these immersive advertising strategies will stand out in a crowded marketplace. By creating engaging, interactive experiences and ads in augmented reality on platforms such as Stories AR, companies can foster deeper connections with their audiences, drive conversions, and ultimately enhance brand loyalty.
