Augmented Reality (AR) Out-Of-Home advertising is revolutionizing the way brands engage with consumers. By seamlessly merging the physical and digital realms, AR in advertising creates captivating, interactive experiences that are not only memorable but also easily shareable on social media. The Stories AR reviving photo augmented reality platform team has compelled the best practices in OOH advertising in AR.
AR in Advertising Outdoors: Top 5 World Brand Cases
The Siduri Holographic Experience
Jackson Family Wines is leading the charge with its innovative AR campaign, utilizing in-store billboards and aisle displays. In collaboration with the Microsoft Mixed Reality Capture Studio, RPR has launched the world’s first Holographic Web AR in advertising Experience for Siduri. By simply scanning a QR code on a billboard or an AR-enabled wine bottle, users can interact with a stunning 3D hologram of Adam Lee, the founder of this acclaimed Pinot Noir brand.
The AR NHS Initiative
Beyond entertainment, AR has vast potential across various sectors, including healthcare. The NHS Blood and Transplantation organization has harnessed this technology to raise awareness about blood donation. Billboards in Birmingham and London allow users to engage in a virtual blood donation experience, emphasizing the importance of this life-saving act.
The AR Burger King Campaign
In a clever twist, Burger King turned its competitors’ ads into promotional opportunities through its ‘Burn that ad’ campaign in Brazil. By using the Burger King app, users could virtually set rival ads ablaze, revealing a Burger King advertisement and a free Whopper coupon to redeem at nearby locations.
The AR Monopoly Adventure
Ally Bank took financial literacy to new heights by partnering with the iconic Monopoly brand for an engaging AR treasure hunt. Spanning six cities across the US, this campaign featured 36 Monopoly game board squares, each offering a unique AR experience. As users scanned the squares, they were greeted by Mr. Monopoly himself, distributing points and cash prizes. The result? Over 100,000 plays, with an impressive 86% of participants completing the game!
As we continue to explore the possibilities of AR in advertising, it’s clear that the potential for immersive, impactful experiences is limitless. Let’s embrace the future of marketing and integrate AR tools into our marketing campaignsfor free in 2 simple steps at the Stories AR platform, check the details at the link.
