As a photographer, leveraging augmented reality (AR) can elevate your work, providing an immersive experience that engages consumers and enhances the appeal of clothing items in online marketplaces. You can try the AR photography toolkit right away for free thanks to the Stories AR platform.
Augmented reality allows photographers to create dynamic, interactive visuals for e-commerce that go beyond traditional photography. By integrating digital elements into real-world settings, AR photography can help showcase clothing in a way that resonates with potential buyers, making them feel as though they are experiencing the product firsthand.
Here are 9 AR tools that can help photographers capture high-quality images of clothing for online retail:
1. Adobe Aero
Ideal for creating immersive AR experiences without coding. Photographers can design interactive scenes to showcase clothing in various settings.
2. Blippar
A versatile AR platform that enables photographers to create interactive experiences. It’s great for adding layers of information about clothing items directly onto the images.
3. Wikitude
An AR development platform that offers tools for creating 3D models and animations, perfect for showcasing clothing details and textures.
4. Zappar
Zappar allows you to create AR experiences that can be integrated into your photos, enhancing the storytelling aspect of your fashion photography.
5. Unity with Vuforia
A powerful combination for creating high-quality AR applications. Photographers can design custom experiences that highlight clothing trends like athleisure or sustainable fashion.
7. Artivive
This app lets you turn your static images into AR experiences, making it easy to showcase how clothing looks in motion or in different environments.
8. HP Reveal (formerly Aurasma)
A user-friendly tool for adding AR overlays to images, allowing photographers to provide additional context or styling tips directly on their photos.
9. Sketchfab
A platform for publishing and discovering 3D content online. Photographers can use it to create 3D models of clothing that customers can view from all angles.
Examples of Clothing Trends Enhanced by AR Photography
• Sustainable Fashion: Use AR to highlight the eco-friendly materials and production processes behind each piece, helping consumers make informed choices.
• Athleisure: Create interactive experiences where users can see how activewear performs in various scenarios, like yoga or running.
• Vintage Revival: Showcase retro styles with AR filters that transport viewers to different eras, enhancing the nostalgic appeal of vintage clothing.
• Streetwear: Use AR to create urban environments where customers can visualize how streetwear fits into their lifestyle.
• Seasonal Collections: Develop AR experiences that change with the seasons, allowing customers to see how clothing can transition from summer to winter.
Want to create your first AR visual fore free? Use the Stories AR platform so the process will take just a couple of minutes.
