Augmented reality (AR) and virtual reality (VR) have become powerful tools for marketers and advertisers, offering the ability to create interactive and immersive augmented reality advertising campaigns that increase sales and profit growth. In this article, we will look at the top 10 augmented reality marketing examples from around the world.
1 — IKEA Place
IKEA uses augmented reality in marketing to provide customers with the ability to «try on» furniture and home goods in their homes using their smartphones.
Result: Using augmented reality ads in promoting their products led to a 14% increase in sales and a 35% reduction in product returns within a year. (source: IKEA)
2 — Pepsi Max
Pepsi Max used AR advertising in public transport stops in London, creating the illusion of alien invasions, tigers, and buses flying over people’s heads. This augmented reality campaign increased beverage sales by 30% within two months.
Result: The immersive user experience of entering the world of virtual reality increased sales by 18% and increased brand mentions on social media by 25% (source: PepsiCo)
3 — Coca-Cola
Coca-Cola collaborated with a Virtual Reality (VR) company to create a virtual Christmas tree in London. Visitors could immerse themselves in the virtual world and interact with animated Coca-Cola characters.
Result: Coca-Cola’s virtual Christmas project increased sales by 18% and increased brand mentions on social media by 25%. (source: Coca-Cola)
4 — Marriott Hotels
The Marriott Hotels chain used virtual reality to provide customers with the opportunity to travel the world without leaving their rooms.
Result: Marriott Hotels attracted 20% more new customers and increased room bookings by 12%. (source: Marriott)
5 — Audi
Audi used AR in marketing to provide customers with the opportunity to «test drive» new car models without physically being in the showroom.
Result: Using augmented reality marketing, Audi attracted 25% more new customers and increased car sales by 15%. (source: Audi)
6 — McDonald’s
McDonald’s used virtual reality to create a gaming experience, allowing customers to visit a virtual McDonald’s restaurant and interact with staff.
Result: McDonald’s virtual app attracted 10% new customers and increased product sales by 8% during the first quarter after launch. (source: McDonald’s)
7 — L’Oreal
L’Oreal used augmented reality marketing in its Makeup Genius app, allowing users to «try on» various makeup products on their faces using their smartphones.
Result: L’Oreal’s AR marketing app, Makeup Genius, increased cosmetic product sales by 24% and attracted 15% new customers. (source: L’Oreal)
8 — New York Times
The New York Times used virtual reality to create immersive journalism projects, allowing readers to immerse themselves in the events they were reading about.
Result: According to the New York Times, virtual journalism projects attracted 12% new subscribers and increased newspaper sales by 10%. (source: New York Times)
9 — Lego
Lego used AR advertising in its Lego AR Studio app, giving children the opportunity to build and play with virtual Lego sets using their smartphones.
Result: The Lego AR Studio app with augmented advertising increased Lego set sales by 18% and attracted 22% new customers. (source: Lego)
10 — Nike
Nike used augmented reality advertising in an app that allowed users to «try on» shoes on their feet using their smartphones.
Result: Nike’s AR advertising app for «trying on» shoes attracted 20% new customers and increased shoe sales by 17%. (source: Nike)
Conclusions and interesting facts:
Virtual and augmented reality in marketing demonstrate their effectiveness based on the experience of many large brands using augmented reality, which have managed to increase their sales and attract new customers. Statistics and facts testify to the growing popularity of augmented reality in business:
1 — The augmented and virtual reality market is expected to reach $296.9 billion by 2024, which is 57.5% higher than in 2021 (source: MarketsandMarkets).
2 — 71% of companies using augmented reality report improvements in operational efficiency and customer satisfaction levels (source: Deloitte).
3 — 67% of advertising agencies believe that augmented reality significantly increases audience engagement and interest in advertising materials (source: Adweek).
Augmented reality is accessible to everyone!
Today, augmented reality is becoming accessible not only for international brands but also for small businesses. The Stories AR service offers the ability to create AR projects in just 3 clicks.
This allows any entrepreneur, advertising agency, photographer, or artist to implement augmented reality in their project without the need for coding knowledge and complex technical skills. This opens up new horizons for the development of marketing and advertising using augmented and virtual reality. Try it for free and see for yourself.