Augmented reality in sports (AR) is transforming how fans experience sports, bringing immersive engagement, real-time data, and next-level entertainment to stadiums and broadcasts. Here are five standout examples of AR at global sporting events, compelled by the Stories AR team:
1. NFL’s Next Gen Stats AR (Super Bowl LVII, 2023) – Enhanced broadcasts with real-time player tracking, speed metrics, and dynamic play visualizations, making analysis more interactive.
2. FIFA’s VAR with AR Overlays (World Cup 2022, Qatar) – Referees and fans saw AI-powered offside lines and decision graphics, increasing transparency in critical calls.
3. NBA’s Magic Leap AR Courtside (All-Star Weekend 2023) – Fans wearing AR glasses viewed live player stats, 3D replays, and animated highlights over the actual court.
4. Wimbledon’s IBM AI Highlights with AR (2023 Championships) – AI-curated match moments paired with AR-generated stats and player insights for an enriched viewing experience.
5. Olympics’ Intel True View (Tokyo 2020/21) – Volumetric video technology allowed 360° replays from any angle, giving fans a player’s perspective in key moments.
Augmented reality in sports isn’t just a gimmick—it’s elevating fan engagement, officiating accuracy, and storytelling in sports.
By the way, already today you can take your business to a whole new level with the help of augmented reality technologies, implement AR tools in your work for free with the Stories AR platform.
