In today’s rapidly advancing technological landscape, glossy magazines are discovering new ways to engage with their readers. The team of wizards behind the Stories AR service, who bring to life not only covers but also business cards, signs, photos, packaging, and more, have prepared a special augmented reality magazine cover selection for you.
Augmented Reality Magazine: Top 5 Glossy Covers
1. Elle
The issue of Elle introduced the ElleNow app, allowing readers to point their iPhones at the magazine cover and watch the models’ faces come to life through video interviews. This project was developed in partnership with the VR division of Huffington Post and Verizon’s Envrmnt platform. Hearst is expected to continue rolling out AR covers in the future, enhancing reader engagement.
2. W Magazine
W Magazine collaborated with The Mill to produce a collectible issue featuring a three-dimensional “talking” cover. This innovative project includes short films and interactive elements designed to boost reader involvement. The cover concept, crafted by Steven Klein, adds a unique flair to this experimental initiative, making it a standout in the realm of augmented reality.
3. National Geographic
In celebration of Earth Day, National Geographic launched its first AR cover, inviting readers to glimpse into the future 50 years ahead. Utilizing Spark AR, users can explore ten cities and learn about projected climate changes. This initiative reflects the publication’s commitment to raising awareness about global environmental issues and engaging readers in meaningful conversations.
4. Time Magazine
Time Magazine introduced the Time Immersive app, offering users access to both AR and VR projects. One of its first offerings, “Moon Landing,” allows readers to relive this historic moment through a cinematic recreation. Special AR features also include behind-the-scenes videos and infographics, transforming the reading experience into an interactive journey that deepens understanding of significant events.
5. HighEnd Media
HighEnd Media, an independent luxury media group, is integrating AR technologies into its publications Billionaire Singapore and CROWN Singapore. In one instance, the cover highlights the Montblanc Summit smartwatch, showcasing how AR can be used to emphasize luxury and innovation in print media.
The incorporation of augmented reality magazine covers in glossy printing opens up new avenues for reader interaction. These examples illustrate how technology can enhance user experience and draw attention to important topics.
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