In an increasingly digital world, brands are constantly seeking innovative ways to engage consumers. Augmented reality (AR) offers a unique solution, transforming ordinary packaging into interactive experiences. By integrating AR applications, companies can create holograms, provide additional product information, or even incorporate games into their packaging. Here are five standout AR applications, compelled for you by the Stories AR team, that can help make your product packaging more engaging and memorable.
Top 5 Augmented reality art apps for offline product packaging
1. Blippar
What it is: Blippar is a powerful AR platform that allows brands to create interactive experiences by adding digital content to physical products.
Use Case: The renowned chocolate brand Cadbury utilized Blippar to enhance their packaging. By scanning the packaging with the Blippar app, customers could access an interactive animation showcasing the chocolate-making process. This not only captivated consumers but also educated them about the product, resulting in a 15% increase in sales during the campaign. By making the packaging come alive, Cadbury successfully created a memorable connection with their audience.
2. Wikitude
What it is: Wikitude is an AR development platform that enables brands to overlay digital information on real-world objects using image recognition.
Use Case: L’Oréal, a leader in the cosmetics industry, leveraged Wikitude for their product packaging. Customers could scan their makeup products to access interactive tutorials and tips on application techniques. This added value not only enhanced the user experience but also fostered brand loyalty, as customers felt more informed and empowered in their beauty choices. The initiative led to an increase in repeat purchases and positive feedback from users who appreciated the added guidance.
3. ZapWorks
What it is: ZapWorks offers a suite of tools for creating AR experiences without requiring extensive programming knowledge.
Use Case: The toy company Hasbro embraced ZapWorks to create an engaging AR game linked to their packaging. When customers scanned the package, they were transported into a virtual world where they could participate in fun challenges related to the toy inside. This innovative approach not only attracted a younger audience but also encouraged parents to engage with their children through play. The result was a significant boost in sales and heightened brand awareness among families.
4. HP Reveal (formerly Aurasma)
What it is: HP Reveal allows users to create AR content that can be activated by scanning images or objects, providing an interactive layer of information.
Use Case: Beverage giant Coca-Cola utilized HP Reveal to enhance their product packaging by adding video recipes for cocktails made with their beverages. When consumers scanned the packaging, they were greeted with engaging video content that showcased creative drink ideas. This initiative not only increased consumer engagement but also drove sales as customers were inspired to purchase multiple products for cocktail-making. By combining entertainment with practical usage, Coca-Cola successfully enhanced the consumer experience.
5. Layar
What it is: Layar is an AR application that allows users to interact with printed materials through augmented content.
Use Case: Fashion retailer Zara implemented Layar to create an interactive shopping experience for their clothing line. Customers could scan clothing tags or packaging to view virtual fashion shows featuring models wearing the items. This innovative approach allowed consumers to visualize how the clothes would look in real life, significantly increasing purchase confidence. The interactive element not only attracted attention but also led to higher conversion rates at checkout.
Want to experiment with creating your own augmented reality products for yourself and your business? Try Stories AR, it is free, check the details here.
