The team at Stories AR, the service you can use to bring your photos to life, has prepared another topical digest for you. Here are some tips on how photographers can integrate AR into videos, Reels, Stories, and other formats to create viral AR content.
1. Custom AR Filters
Creating personalized AR filters can help photographers showcase their unique style while engaging their audience. For example, Instagram’s Spark AR Studio allows you to design filters that enhance your images or videos. Consider developing a filter that adds a signature frame or fun graphics that reflect your brand. Encourage your followers to use your filter in their posts, creating a sense of community and expanding your reach.
Example: The popular beauty brand, L’Oréal, launched an AR filter that allows users to try on different makeup looks virtually. This not only drove engagement but also encouraged user-generated content as followers shared their virtual makeovers.
2. Interactive Storytelling
AR can transform storytelling in your videos and Reels. Use animated overlays or 3D elements to complement your visuals and create a narrative. For instance, if you’re showcasing a travel destination, consider adding animated elements like birds or clouds that enhance the immersive experience.
Example: National Geographic frequently uses AR in their Stories to provide interactive experiences related to wildlife and nature. Their audience can engage with stunning visuals while learning about conservation efforts through immersive storytelling.
3. Polls and Quizzes
Integrate interactive polls or quizzes using AR features in your Stories. This not only engages your audience but provides insights into their preferences. For example, ask your followers to vote on the next location for your photo shoot or which editing style they prefer.
Example: Brands like Starbucks have successfully used polls in their Stories to engage customers in decisions about new drink flavors or seasonal offerings, driving excitement and anticipation.
4. Virtual Try-Ons
If you collaborate with brands, consider using AR to create virtual try-ons or product showcases. This is particularly effective for fashion or beauty photography, allowing users to visualize products in an engaging way.
Example: Sephora’s Virtual Artist app lets users try on different makeup products through AR, enhancing the shopping experience and driving sales through interactive content.
5. User-Generated Content Campaigns
Encourage your followers to create and share their own content using your AR filters or effects. Host contests where users can submit their best shots featuring your filter, increasing engagement and expanding your audience base.
Example: The #InMyDenim campaign by American Eagle encouraged users to showcase their denim looks using a custom AR filter, resulting in a flood of user-generated viral AR content that amplified brand visibility.
6. Stay Current with Trends
Monitor trending topics and themes within the AR space. Participate in challenges that resonate with your audience while adapting them to fit your photography style and brand message.
Example: TikTok’s viral dance challenges often incorporate AR effects that enhance the visual experience, encouraging users to join in and create their own versions.
