Augmented Reality (AR) has been changing the way retailers engage with customers, transforming traditional shop windows into interactive experiences like the Stories AR platform does to pictures and videos. Here are five inspiring examples of e commerce shop windows by brands that effectively integrate AR technology:
1. Adidas – «The Future of Sports»
Adidas launched an AR campaign in select stores where customers could use their smartphones to scan the shop window. Upon doing so, they were greeted with a 3D hologram of athletes showcasing the latest sportswear. The experience allowed customers to visualize how the apparel would look in action, creating a dynamic connection between the product and the customer’s lifestyle.
2. L’Oreal – Virtual Makeup Try-On
L’Oreal’s flagship stores have incorporated AR mirrors in their e commerce AR shop windows, enabling passersby to try on various makeup products virtually. By simply standing in front of the window and using their mobile devices, customers can see how different shades of lipstick or eyeshadow would look on them. This interactive experience not only draws attention but also encourages immediate engagement with the brand.
3. IKEA – «IKEA Place» App Integration
IKEA has utilized AR to enhance its shop window displays by integrating their «IKEA Place» app. Customers can scan the window to see how specific furniture pieces would look in their own homes. This feature allows shoppers to visualize products in a real-world context, making it easier for them to make purchase decisions.
4. Burberry – Interactive Fashion Show
Burberry took shop window displays to the next level by hosting an AR fashion show. Customers could point their smartphones at the store’s window to watch models walk the runway wearing the latest collection. This immersive experience not only showcased the products but also created a buzz around the brand, encouraging foot traffic and online engagement.
5. Sephora – AR Beauty Studio
Sephora has implemented AR technology in its shop windows to create a virtual beauty studio experience. Shoppers can use their phones to see tutorials on how to apply various beauty products. The window displays often feature interactive screens that allow users to explore different looks and products, making it a highly engaging shopping experience that draws in potential customers.
You want to understand how AR works for business? Try the Stories AR platform for free, check the details here.
