Experts predict that the smart toy market will reach $20,145.29 million by 2025. We’re already witnessing an exciting trend where children’s product makers are merging AR-capable touchscreen devices with traditional toys to create interactive experiences that captivate young minds. Here’s how:
1. Ecommerce augmented reality visualisations
What does this toy look like in real life? Will it fit in my child’s bedroom or playroom? And is it even something that they would like and play with, or will it end up gathering dust? These are some of the questions parents ask themselves before purchasing toys online.
Toy stores can alleviate these and other concerns parents may have through AR product visualisations.
By giving parents a way to see what a toy would look like up close and in their own environment, brands can ensure parents know what they (and their children) will be getting before clicking the “purchase” button.
2. Immersive advertising
Most people dislike advertising, and kids are no exception. On the other hand, immersive advertising is, more often than not, welcome — especially if it involves fun filters and social media quizzes.
3. In-store and park activations
Most kids love going to toy stores, and many toy shops are on a mission to improve their in-store experience with the help of augmented reality. Not only can this inspire loyalty in current customers, but it can also push parents who would normally order toys online to make a trip to their local store with their children.
4. Virtual events and special occasions
AR can also help bring to life events that may not, for whatever reason, be able to go ahead in real life.
5. AR-powered toys and games
What’s better than a toy? A toy that’s enhanced with AR! Toys that have interactive experiences within them are more likely to engage kids for longer periods of time, especially if these experiences are continuously updated.
Enhancing traditional LEGO sets with AR
First introduced in 2019, Lego Hidden Side is no ordinary product line. Besides a cool “ghost hunting” theme, the eight available playsets based on different locations, like a school, boat, and graveyard, also come with an augmented reality app that lets kids become actual ghost hunters.
Like with any other LEGO set, the experience starts with kids assembling the LEGO blocks. Once that is done, they can use the camera on their smartphones to unlock a Hidden Side AR portal that makes the set, whether it’s a school or a boat, come to life. Kids then get to explore, play games, and solve mysteries, and they can do so either on their own or with friends.
By the way, you can create your first playful AR project for free on the Stories AR platform , check the details here.
