In today’s digital landscape, augmented reality (AR) is not just a buzzword; it’s a powerful tool that freelancers can leverage to enhance their services and attract new clients. Whether you’re a designer, photographer, marketer, or educator, AR can provide unique opportunities to stand out in a crowded marketplace. Here’s how you can get started and what augmented reality tools to use.
▎Why Augmented Reality?
AR enhances user experiences by overlaying digital content onto the real world. This interactivity captures attention and engages audiences in ways traditional media cannot. As businesses increasingly look for innovative marketing solutions, freelancers skilled in working with augmented reality tools are in high demand. You can start familiarising yourself with this technology for free on the Stories AR platform.
▎How Freelancers Can Utilize AR
1. Graphic Design and Branding
— Tools: Adobe Aero, Blippar
Create AR experiences for brands where users can interact with 3D models of products. For instance, a furniture designer could develop an AR app that allows customers to visualize how a piece of furniture would look in their home.
2. Photography and Videography
— Tools: Spark AR Studio, Snap Lens Studio
Develop AR filters for social media platforms like Instagram or Snapchat. Photographers can create unique filters that enhance their brand and attract more followers.
3. Marketing Campaigns
— Tools: Zappar, 8th Wall
Design interactive marketing campaigns where users can scan product packaging to unlock exclusive content or promotions. A beverage company could create an AR experience that tells the story behind the product.
4. Education and Training
— Tools: Unity with Vuforia, Wikitude
Create educational apps that help users visualize complex concepts. For example, an educator could develop an AR app that allows students to explore the solar system in 3D.
5. Real Estate Virtual Tours
— Tools: Matterport, GeoCV
Offer virtual tours of properties using AR technology. Real estate agents can provide potential buyers with immersive experiences that showcase listings from the comfort of their homes.
6. Event Engagement
— Tools: EventAR, HoloLens
Create interactive experiences for events and trade shows where attendees can engage with digital content through their smartphones. This could include scavenger hunts or interactive displays that provide additional information about exhibitors.
By the way, you can. create your first AR — project for your portfolio for free and complete it today on the Stories AR platform, check the details here.
