As we navigate an increasingly complex consumer landscape, businesses are stepping up to promote sustainability and responsible consumption. One innovative approach gaining traction is Augmented Reality (AR), that it accessible via qr codes on products and packages. Here are five compelling examples of how QR code augmented reality is transforming the way we shop and consume:
1. Eco-Friendly Packaging Visualization
Coca-Cola is pioneering AR labels that educate consumers on recycling initiatives. By scanning these labels via QR code, users can learn how to properly recycle packaging and discover the company’s commitment to sustainable practices, fostering a culture of recycling.
2. AR-Enhanced Food Labels
Nestlé has introduced AR applications that allow consumers to scan QR codes of food packaging for insights into sourcing, nutrition, and sustainability practices. This level of transparency helps consumers make healthier and more ethical food choices by understanding the origins and impacts of their purchases.
1. Interactive Product Information
With IKEA Place, customers can see how furniture will fit in their homes through AR. The app goes a step further by providing detailed information about the sustainability of materials used, enabling consumers to align their choices with eco-friendly values.
3. Eco-Friendly Packaging Visualization
Coca-Cola is pioneering AR labels that educate consumers on recycling initiatives. By scanning these labels via QR code, users can learn how to properly recycle packaging and discover the company’s commitment to sustainable practices, fostering a culture of recycling.
4. AR-Enhanced Food Labels
Nestlé has introduced AR applications that allow consumers to scan QR codes of food packaging for insights into sourcing, nutrition, and sustainability practices. This level of transparency helps consumers make healthier and more ethical food choices by understanding the origins and impacts of their purchases.
5. Gamified Sustainability Challenges
Lush Cosmetics launched «Lush Lens,» a QR code augmented reality experience that gamifies engagement with their products. Users can unlock valuable information and rewards by completing challenges related to sustainable practices, making conscious consumption both fun and educational.
These examples highlight the transformative power of AR in enhancing consumer awareness and promoting responsible consumption across various industries.
AR technologies also help to create one — off interactive experiences^ on the Stories AR platform you can do that for free, check the details here.
