Here are some truly compelling statistics that highlight the importance of considering the integration of ecommerce Augmented Reality (AR) into your business technology stack:
— The projected AR market size is set to reach $198 billion by 2025, indicating that AR is not just a passing trend but a valuable tool for marketing and sales.
— The number of AR users continues to grow steadily.
— AR significantly impacts purchase decisions: Consumers show a higher inclination to make purchases when presented with branded AR experiences, particularly in areas like home decor (73%), product personalization (73%), virtual try-on (72%), and product demonstration (70%).
— There is a substantial demand for AR, with 54% of consumers actively seeking out AR experiences, often by searching for brand-specific AR content using the camera feature on digital platforms such as Snapchat.
— By 2025, InsiderIntelligence predicts that mobile AR revenue will reach $23 billion.
— Social shoppers are embracing new technologies like Virtual Reality (VR) and AR as the metaverse evolves. More than 85% of consumers who engage with VR and AR are already involved in social shopping, with Gen Z (32%) and Millennials (30%) being the most enthusiastic adopters of this innovative shopping approach.
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