Cross platform augmented reality refers to augmented reality applications that function consistently across different devices and platforms—such as iOS, Android, and web browsers. This flexibility allows businesses to reach a broader audience and provide immersive experiences without the constraints of specific hardware or software. The team of the Stories AR augmented reality visualisation service has prepared for you examples of how to use the cross platform augmented reality technology.
1. Cross Platform Augmented Reality in Retail and E-Commerce
• IKEA Place: This app allows customers to visualize how furniture would look in their homes before making a purchase. By using AR, shoppers can place 3D models of furniture in their living spaces, helping them make informed decisions.
• Sephora Virtual Artist: Sephora’s app lets users try on makeup virtually using their smartphone cameras. Customers can experiment with different looks and shades without the need for physical products.
2. Real Estate
• Matterport: This platform provides 3D virtual tours of properties, allowing potential buyers to explore homes remotely. With cross-platform compatibility, users can access these tours from any device, making it easier to showcase listings.
• Zillow 3D Home Tours: Zillow’s AR feature enables homebuyers to take virtual tours of properties, enhancing the home-buying experience by providing an interactive way to view listings.
3. Education and Training
• Google Expeditions: This educational tool allows teachers to take students on virtual field trips using AR. With cross-platform support, students can engage with content on tablets or smartphones, making learning more interactive and immersive.
• PTC Vuforia: Used in industrial training, Vuforia enables employees to interact with 3D models of machinery and equipment through AR. This hands-on approach enhances understanding and retention of complex concepts.
4. Gaming and Entertainment
• Snapchat Filters: Snapchat’s AR filters are accessible on both iOS and Android devices, allowing users to enhance their photos and videos with fun effects. This cross-platform functionality has made AR a staple in social media engagement.
As we continue to explore the possibilities of cross-platform AR, the potential for growth and transformation is limitless. Are you ready to embrace this technology in your business strategy right away for free? Then check the Stories AR platform website.
