Incorporating QR codes into your video content can transform the way you engage with your audience. Here are five reasons, compelled by the Stories AR team, to consider this strategy, along with real-world examples, company cases, and tools to help you get started.
1. Instant Access to Additional Content
QR codes allow viewers to access supplementary materials quickly. For instance, a cooking video could feature a QR code linking to a downloadable recipe or a shopping list for ingredients.
Tasty, the popular food media brand, often includes QR codes in their videos that lead to full recipes and cooking tips on their website, making it easy for viewers to follow along.
2. Enhanced Interactivity
By adding QR codes, you can create interactive experiences for your audience. This could include surveys, polls, or contests that viewers can participate in by scanning the code.
Company Case: Nike used QR codes in their promotional videos during product launches, allowing viewers to vote on their favorite designs or styles, thereby increasing engagement and excitement around their products.
3. Tracking Engagement and Analytics
QR codes provide valuable data on viewer interactions. By tracking how many people scan the code and what actions they take afterward, you can gain insights into viewer preferences.
Google Analytics can be integrated with QR codes to track engagement metrics. This allows companies like Coca-Cola to measure the effectiveness of their campaigns and refine their marketing strategies accordingly.
4. Augmented Reality Experiences
One of the most exciting uses of QR codes is for augmented reality (AR). Scanning a code can unlock AR content that enhances the video experience, such as 3D models or animations.
Pepsi launched an AR campaign where viewers could scan a QR code in their commercials to see animated characters come to life in their living rooms, creating a memorable and immersive experience.
5. Cross-Promotion and Brand Building
QR codes can serve as a bridge between different platforms, directing viewers to your social media pages, websites, or promotional offers. This helps create a cohesive brand identity.
Red Bull effectively uses QR codes in their extreme sports videos to guide viewers to their event pages, merchandise stores, and social media accounts, enhancing brand loyalty and community engagement.
Tools for Inserting QR Codes into Videos
Creating QR codes is easier than ever with various online tools. Here are some popular options:
1. QR Code Generator — A user-friendly tool that allows you to create custom QR codes with logos and colors.
2. QR Code Monkey — Offers high-quality QR codes and customization options without any cost.
3. Scanova — A robust platform that provides advanced analytics and dynamic QR codes that can be edited after creation.
4. Beaconstac — This tool allows you to create QR codes that can link to videos and track engagement metrics effectively.
By the way with Stories AR you can revive your favourite photos for free and insert codes into your visuals, check the details here.
