Augmented Reality is transforming e-commerce, offering shoppers immersive experiences that bridge the gap between online and in-store shopping. Here are the top 5 trends of AR on marketplaces revolutionizing the industry—and the brands leading the charge:
AR on marketplaces: Top 5 trends
1️⃣ Virtual Try-On & Product Visualization
Customers can now “try before they buy” with AR-powered previews. From makeup to furniture, AR reduces returns and boosts confidence in purchases.
🔹 Example: Sephora’s Virtual Artist lets users test makeup shades in real-time via their mobile app.
2️⃣ Interactive 3D Product Displays
Marketplaces integrate 3D models that users can rotate, zoom, and customize, enhancing engagement.
🔹 Example: IKEA Place allows shoppers to visualize furniture in their homes before purchasing.
3️⃣ AR-Powered Advertising
Brands use AR ads to drive engagement—scanning a code or marker unlocks interactive experiences.
🔹 Example: Pepsi Max’s “Unbelievable” campaign* turned bus shelters into AR portals with flying UFOs and tigers.
4️⃣ Social Commerce AR Filters
Platforms like Instagram and TikTok enable brands to create branded AR filters for viral shopping.
🔹 Example: Gucci’s Instagram filters let users “try on” sneakers virtually.
5️⃣ Live AR Shopping Assistants
AI-powered virtual assistants guide shoppers in real-time, answering questions and suggesting products.
🔹 Example: Amazon’s AR View helps users see how products fit in their space before checkout.
Why It Matters: AR on marketplaces isn’t just a gimmick—it’s driving higher conversions, lower returns, and richer customer experiences for forward-thinking brands.
Want to try AR tools for your business? Check our Stories AR website and profile page.
