Augmented reality e commerce
Augmented Reality (AR) enhances sales and customer experiences in various ways. Here are seven strategies showcasing how AR is reshaping the retail landscape:
Augmented reality e commerce: 7 ways AR can enhance sales
1. Facilitating Informed Decision-Making
Traditionally, online shoppers faced challenges in verifying products before purchase, leading to uncertainty and indecision. AR eliminates this barrier by enabling customers to interact with products virtually, instilling confidence and reducing hesitation in the e-commerce realm.
2. Elevating Customer Shopping Experiences
As the world transitions towards contactless transactions post-pandemic, AR emerges as a pivotal technology reshaping retail dynamics. By offering immersive over-the-web shopping experiences, AR enhances customer satisfaction levels and adds value to every interaction.
3. Enhancing Interactive Packaging
AR enhances the visual appeal of product packaging by providing customers with a 3D view of the package contents. Brands like Coca-Cola, Lucozade, and McDonald’s leverage interactive AR packaging to engage customers effectively, offering a unique and valuable shopping experience.
4. Streamlining In-Store Navigation
Navigating through large retail outlets can be daunting for customers, especially when time is limited. AR technology simplifies this process by enabling customers to virtually explore store aisles, locate desired items efficiently, and even facilitate home delivery, enhancing the overall shopping experience.
5. Virtual «Try Before You Buy» Experiences
AR empowers customers to virtually try out products without visiting physical stores. Brands like Nike and L’Oreal leverage AR technology to offer personalized experiences, such as trying on sneakers or experimenting with different hair colors and styles, enabling customers to make informed purchase decisions.
6. Self-Service Support Solutions
With AR overlays, customers can access FAQs, manuals, and product information independently. This self-service approach reduces reliance on traditional customer support channels, empowering customers to find solutions efficiently without lengthy wait times or in-person assistance.
7. Training and Empowering Service Agents
AR technology revolutionizes the training process for service agents by providing virtual simulations and hands-on experience with products. This method accelerates training timelines, ensures consistent skill development, and enhances overall customer satisfaction through well-trained and knowledgeable staff.
By embracing AR technology across these key areas, businesses can enhance sales, elevate customer experiences, and stay ahead in the competitive retail landscape. You can create your first AR business project for free right away, using the Stories AR platform, check the details here.
