Augmented reality in eCommerce enables customers to preview products or experience services in their own surroundings, at their convenience, and with remarkable realism. By empowering customers to make informed purchase decisions, AR enhances satisfaction levels and reduces return rates.
Augmented Reality in eCommerce: Key Statistics
— Currently, over 32% of US consumers utilize AR technology while shopping online.
— By the end of 2023, there were approximately 1.3 billion Augmented Reality device users worldwide.
— AR experiences generate 200% more engagement compared to non-AR equivalents.
— 61% of US retailers prefer offering consumers an augmented reality shopping experience.
— 71% of US e-commerce buyers express a willingness to shop more frequently if AR technology is more readily available.
Benefits of Augmented Reality in Online Shopping:
1. Enhanced Conversion Rates and Sales: Augmented Reality enhances online sales by providing consumers with a realistic preview of products, instilling confidence in their purchase decisions. Studies have shown that customers using AR are 30% more likely to make a purchase, leading to a higher conversion rate.
2. Reduced Product Return Rates: AR technology enables consumers to visualize products accurately before buying, minimizing returns resulting from inaccurate product expectations. Virtual product try-ons help users assess fit and functionality, reducing measurement errors and enhancing the shopping experience.
3. Personalized Shopping Experience: AR allows customers to virtually interact with products, customize features, and visualize how items will look in real-world settings. This personalized approach increases customer engagement and satisfaction, leading to informed purchase decisions.
4. Elimination of Physical Store Requirements: Augmented Reality eliminates the need for physical retail spaces, as virtual showrooms provide a realistic shopping experience for online visitors. E-commerce businesses can showcase their products in an immersive manner, attracting customers regardless of geographical location.
5. Competitive Advantage: Incorporating Augmented Reality into the online shopping experience sets businesses apart from competitors, as only a small percentage of retailers currently utilize this technology. By offering a unique and interactive shopping experience, businesses can capture the attention of tech-savvy consumers and drive sales growth.
In conclusion, Augmented Reality in eCommerce offers a multitude of benefits that enhance user engagement, increase sales, and differentiate businesses in a competitive market landscape. Embracing AR technology can propel online retailers towards success and position them as innovators in the digital shopping realm. You can try this technology for free and create your unique media project with Stories AR. Check the details here.
