The smart hospitality market is projected to soar to an impressive $49.9 billion (£37.3 billion) by 2027, driven by advanced technologies and automation that enhance guest experiences while improving operational efficiency. As the demand for smart hotels rises, traditional establishments are evolving to meet the expectations of tech-savvy travelers seeking personalized and seamless experiences.
Smart hotel solutions are transforming the hospitality landscape, featuring innovations such as smart rooms, smart locks, contactless payments, and tailored services that cater to individual preferences. Among these advancements, augmented reality (AR) is emerging as a game-changer.
Creating AR hospitality: Top 4 trends
Here are four trends in smart hospitality, compelled by the Stories AR team, that industry professionals should keep an eye on:
1. Augmented Reality (AR): AR technology is revolutionizing how guests interact with their surroundings. By simply scanning QR codes with their mobile devices, guests can access interactive maps, making it easier to navigate hotel facilities and amenities. Imagine potential guests virtually walking through the hotel and visualizing room layouts before making a reservation — this not only enhances their decision-making process but also elevates their overall experience.
2. Enhanced Local Exploration: AR empowers guests to discover their destination like never before. With graphical overlays and real-time information, visitors can explore nearby attractions, restaurants, and events effortlessly. This immersive experience not only enriches their stay but also encourages them to engage more deeply with the local culture.
3. Personalized Guest Experiences: By integrating AR into loyalty programs and guest services, hotels can offer personalized recommendations based on individual preferences and past behaviors. This level of customization fosters a sense of belonging and enhances guest satisfaction.
4. Operational Efficiency: AR can also streamline operations behind the scenes. Staff can use AR tools for training, maintenance, and even guest interactions, ensuring that everyone is equipped with the information they need at their fingertips.
As we look to the future, it’s clear that augmented reality is not just a trend — it’s a transformative technology that will redefine the hospitality experience. Embracing these innovations will not only attract tech-savvy guests but also position hotels as leaders in providing exceptional service. By the way, you can try Ar business tools for your digital projects and presentation the the Stories AR platform for free, check the details here.
