In today’s digital landscape, capturing attention on social media is more challenging than ever. With the advent of Augmented Reality (AR), brands and content creators have a powerful tool at their disposal to engage their audiences in immersive and interactive ways. In this post, compelled by the Stories AR team, we’ll explore how to make augmented reality video and why you should consider making AR videos for social media and provide a step-by-step guide to help you get started.
Why Create AR Videos for Social Media?
1. Enhanced Engagement
AR videos can significantly boost user engagement. By allowing users to interact with your content, you create a memorable experience that encourages sharing and participation. This increased interaction can lead to higher visibility and reach on social media platforms.
2. Unique Storytelling
AR offers innovative ways to tell your brand story. Instead of traditional video formats, AR allows you to overlay digital elements onto the real world, creating a narrative that is both captivating and informative.
3. Stand Out from the Competition
As more brands adopt AR, creating your own AR videos can set you apart from competitors who are still relying on standard video content. This differentiation can attract new followers and enhance brand loyalty.
4. Increased Shareability
Content that provides an interactive experience is more likely to be shared. Users love showcasing unique experiences on their profiles, which can lead to organic growth for your brand.
How to make augmented reality video: Step-by-Step Guide
Now that you understand the benefits, let’s dive into the process of how to make augmented reality video for social media.
Step 1: Define Your Concept
Start by brainstorming ideas for your AR video. Consider your target audience and what message you want to convey. Think about how AR can enhance your narrative. For instance, if you’re promoting a new fashion line, consider how users might virtually try on outfits.
Step 2: Choose Your Tools
Several platforms can help you create AR content:
• Spark AR Studio: Ideal for creating effects for Instagram and Facebook. It offers a user-friendly interface with various templates.
• Lens Studio: Snapchat’s platform for building AR lenses. It provides numerous features like face tracking and 3D object integration.
• Blender: A more advanced tool for those familiar with 3D modeling, suitable for creating custom assets.
• Adobe Aero: Great for designers who are already comfortable with Adobe products, allowing for intuitive AR creation without extensive coding.
Step 3: Create Your AR Content
1. Set Up Your Project
• Open your chosen software and create a new project.
• Select a template that aligns with your concept. For example, Spark AR has templates for face filters, 3D objects, and interactive games.
2. Design Your Assets
• Create or import graphics, animations, or 3D models relevant to your concept.
• Use free resources like Sketchfab or TurboSquid if you need additional assets.
3. Add Interactivity
• Incorporate interactive elements such as touch gestures or animations triggered by user actions. For instance, in Spark AR, you can make objects respond when users tap on them.
4. Test Your Experience
• Preview your AR content using the platform’s testing features. Make adjustments to ensure everything functions smoothly.
Step 4: Export and Share
After finalizing your AR video:
• Export Settings: Follow the specific guidelines for the platform you’re using (resolution, format).
• Upload: Depending on the platform, publish your AR experience directly (like on Instagram or Snapchat) or share it as a video on TikTok or Facebook.
Step 5: Promote Your AR Video
Once live, promote your AR video through social media channels. Use relevant hashtags to increase visibility and encourage users to share their experiences with your AR content.
Examples of Templates
• Instagram Filters: Use Spark AR’s face filter templates to create fun effects that users can apply in their stories.
• Snapchat Lenses: Lens Studio offers templates that allow users to interact with virtual elements in real-time.
• Interactive Product Demos: Use Adobe Aero to create an AR experience where users can visualize products in their environment before purchasing.
Creating augmented reality videos for social media is not only a way to enhance engagement but also a means to tell compelling stories that resonate with audiences. Embrace the power of AR for free with the Stories AR platform, check the details here.
