Augmented Reality (AR) is revolutionizing the way tourists experience historical sites and attractions, providing immersive and interactive experiences that enhance their understanding and enjoyment. Here are five notable AR campaigns, gathered by the Stories AR team, at global tourist sights that have captivated visitors and enriched their journeys.
▎1. The British Museum – «Museum of the Future»
— Location: London, UK
— Overview: The British Museum launched an AR app that allows visitors to view artifacts in their original contexts. By pointing their smartphones at specific exhibits, users can see reconstructions of ancient sites and artifacts as they would have appeared in their time.
— Impact: This campaign has transformed the museum experience, making history more accessible and engaging for visitors of all ages. It encourages deeper exploration and understanding of the museum’s vast collection.
▎2. The Louvre – «Louvre VR»
— Location: Paris, France
— Overview: The Louvre introduced a VR and AR experience that allows visitors to explore famous artworks in a new light. Users can interact with pieces like the Mona Lisa through their devices, learning about the painting’s history, techniques, and context.
— Impact: This campaign has attracted tech-savvy tourists and art enthusiasts, enhancing visitor engagement and encouraging repeat visits by offering a unique way to experience art.
▎3. Statue of Liberty – «Statue of Liberty Museum App»
— Location: New York City, USA
— Overview: The Statue of Liberty Museum features an AR app that provides visitors with an interactive tour of the statue’s history. Users can point their devices at the statue to unlock stories, historical images, and 3D models of its construction.
— Impact: This initiative has deepened visitors’ appreciation for the monument, making it more than just a photo opportunity by enriching their understanding of its significance.
▎4. Colosseum – «Colosseum Virtual Tour»
— Location: Rome, Italy
— Overview: The Colosseum offers an augmented reality experience that allows visitors to see gladiatorial battles and ancient performances as they walk through the ruins. Using AR glasses or their smartphones, tourists can witness re-enactments of historical events.
— Impact: This immersive experience brings history to life, transforming a visit into an engaging journey through time, which has proven especially popular among families and educational groups.
▎5. Eiffel Tower – «Eiffel Tower AR Experience»
— Location: Paris, France
— Overview: The Eiffel Tower has introduced an AR app that enhances the visitor experience by providing historical information and fun facts as users explore the tower. The app includes interactive features that allow users to take virtual selfies with historical figures associated with the tower.
— Impact: This campaign has made the iconic landmark even more appealing to tourists, encouraging social media sharing and increasing foot traffic by offering a memorable and shareable experience.
And if you’re looking to start using AR technologies for free for your business and entertainment, give the Stories AR platform a try.
