Augmented Reality (AR) is a game-changer for small businesses, offering innovative ways to engage customers and create memorable marketing campaigns. Here are ten new Android apps in AR, gathered by the Stories AR team, that harness the power of augmented reality to help small businesses launch effective marketing strategies, including in-depth descriptions and exciting use cases.
1. Zappar
Overview: Zappar provides a user-friendly platform for creating AR experiences without needing advanced tech skills. Its proprietary tools allow businesses to create interactive content easily.
Use Case: A bakery can use Zappar to create AR labels for their pastries. Customers can scan the label to see a video of the pastry being made, including sourcing ingredients. This interactive experience can draw in customers and enhance transparency.
2. UniteAR
Overview: UniteAR is a comprehensive AR platform designed for businesses to generate AR content quickly. It includes tools for integrating AR into various marketing channels.
Use Case: A home improvement store can create an AR app using UniteAR, allowing customers to visualize how new furniture or decor would look in their homes before purchasing. This helps build customer confidence and reduces return rates.
3. Wonda VR
Overview: Wonda VR specializes in immersive storytelling using AR and virtual reality (VR). It’s particularly useful for businesses aiming to enhance their branding through narrative.
Use Case: A local tourism company can create an immersive AR app with Wonda VR, letting users explore popular destinations virtually. When they visit these places, they can receive additional AR content, such as historical facts or user-generated reviews.
4. Augmented Reality by Vectary
Overview: Vectary allows users to create 3D models quickly and display them in AR. This app is ideal for businesses looking to showcase products in an interactive format.
Use Case: A jewelry store can use Vectary to create 3D models of their rings and necklaces. Customers can visualize the jewelry on their fingers or around their necks in real-time, increasing engagement and purchase likelihood.
5. HP Reveal
Overview: HP Reveal lets users create and view AR experiences linked to images, making it simple to bring marketing materials to life.
Use Case: A fitness studio could use HP Reveal to create workout videos that pop up when clients scan workout class schedules. This feature can motivate new sign-ups and enhance user experience.
6. Layar
Overview: Layar combines print media with AR by adding interactive elements to brochures, flyers, and business cards, enhancing traditional marketing methods.
Use Case: A real estate agency can use Layar to convert property brochures into interactive experiences. Prospective buyers scan the brochure to view 3D walkthroughs of homes and access additional information directly from their smartphones.
7. ARize
Overview: ARize is designed for businesses to create AR solutions specifically for e-commerce. It allows customers to visualize products in their own spaces.
Use Case: An online furniture retailer can integrate ARize to help customers visualize sofas in their living rooms before making a purchase. This added value can significantly boost online sales.
8. SketchAR
Overview: SketchAR combines drawing and AR, making it a unique tool for businesses in creative fields. It allows users to overlay digital sketches on real-world surfaces.
Use Case: An art supply store can use SketchAR for workshops, enabling customers to learn drawing techniques. Participants can use the app to see sketches overlaid on their papers, helping them improve their skills while promoting the store’s products.
9. Google Lens
Overview: Google Lens leverages Google’s powerful image recognition technology to provide information and engage users through visual search.
Use Case: A food truck can utilize Google Lens to allow customers to take pictures of their meals, instantly getting ingredient information and nutritional facts. This enhances transparency and builds customer trust, encouraging repeat business.
10. RealityKit
Overview: RealityKit is an Apple-made framework for creating AR experiences in iOS apps. It’s aimed at developers but provides powerful capabilities for businesses that have tech expertise.
Use Case: A designer can build a custom AR app using RealityKit to showcase their furniture designs in potential clients’ homes. Clients can maneuver digital models around and see how they complement their existing decor, leading to higher sales.
Are you ready to explore these tools and transform your marketing strategy? Then try the Stories AR platform and create your first AR digital project for free.
