How to create augmented reality QR code

One of the most accessible ways to harness the power of AR is through QR codes. These codes can link to AR experiences, making them a fantastic tool for businesses, educators, and marketers alike. If you think generating an augmented reality QR code is only for tech-savvy individuals, think again! In this article by Stories AR we’ll  guide you through the process of how to create your own augmented reality QR code without any technical skills and explore where you can apply it.

What you need to get started to create augmented reality code

Before diving into the steps, let’s clarify what you need:

1. A Smartphone or Computer: You can use either device to create your QR code.

2. Internet Access: Most tools for generating AR QR codes are web-based.

3. Content to Link: This could be an image, video, 3D model, or any other digital content you want to augment with AR.

Step-by-Step Guide to Generating AR QR Codes

Step 1: Choose an AR Platform

Several user-friendly platforms allow you to create AR experiences without coding. Some popular options include:

ZapWorks: Offers a comprehensive suite for creating AR content.

Blippar: A user-friendly platform focused on creating AR experiences quickly.

Wikitude: Provides tools for creating location-based AR experiences.

Unity with Vuforia: For those feeling adventurous, Unity offers a powerful AR development environment, but it requires some learning.

For beginners, ZapWorks or Blippar is recommended due to their intuitive interfaces.

Step 2: Create Your AR Content

Once you’ve chosen a platform, the next step is to create your AR content. Here’s how:

1. Sign Up: Create an account on your chosen platform.

2. Select a Template: Most platforms offer templates that make it easy to get started.

3. Upload Your Content: This could be a video showcasing your product, a 3D model of your latest offering, or even an interactive game.

4. Customize Your Experience: Add text, animations, or any other interactive elements that enhance your AR experience.

Step 3: Generate Your QR Code

After creating your AR experience, it’s time to generate the QR code:

1. Locate the QR Code Feature: Most platforms have a built-in feature to generate QR codes for your AR experience.

2. Generate the Code: Follow the prompts to create your unique QR code that links directly to your AR content.

3. Download the QR Code: Save the QR code image to your device. 

Step 4: Test Your QR Code

Before you share your QR code with the world, ensure it works correctly:

1. Use a QR Code Scanner: Scan the code using your smartphone or tablet.

2. Check the AR Experience: Make sure the AR content loads properly and functions as intended.

Where to Apply Your Augmented Reality QR Codes

Now that you’ve generated your AR QR code, let’s explore where you can use it effectively:

1. Marketing Campaigns

Incorporate your AR QR code into print advertisements, flyers, or business cards. This allows customers to engage with your brand in a dynamic way—imagine a customer scanning a code on a poster and instantly viewing a product demonstration.

2. Product Packaging

Add the QR code to your product packaging. When customers scan it, they can access tutorials, reviews, or even exclusive discounts, enhancing their purchasing experience.

3. Educational Materials

Teachers can use AR QR codes in textbooks or handouts. Students can scan the codes to access supplementary videos or interactive lessons that reinforce learning.

4. Event Promotion

For events like trade shows or conferences, include your AR QR codes in brochures or banners. Attendees can scan them for additional information about speakers, schedules, or networking opportunities.

5. Real Estate Listings

Real estate agents can use AR QR codes in property listings. Potential buyers can scan the code to take virtual tours of homes or view detailed property information.

Creating augmented reality QR codes is easier than you might think, even if you have zero technical skills. By following the simple steps outlined above, you can generate engaging and interactive experiences that captivate your audience. Whether for marketing, education, or event promotion, the possibilities are endless when you harness the power of AR through QR codes. So why wait? Start creating your own AR experiences today with the Stories AR platform.

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