Рубрика: EN

Augmented reality in magazines  has revolutionized the way they engage with their readers, offering a dynamic and immersive experience that goes beyond traditional print media. Magazines are leveraging AR technology not only to enhance content but also to generate revenue through innovative monetization strategies. In this post, we will explore how magazines make money on augmented reality, along with five examples of magazines that have successfully monetized AR in their publications.

1. Advertising Partnerships:

One of the primary ways magazines monetize augmented reality is through advertising partnerships. By collaborating with brands and companies, magazines can create interactive AR experiences that showcase products or services in a captivating way. For example, Vogue magazine partnered with a luxury fashion brand to create an AR experience where readers could virtually try on the latest collection. Through this partnership, Vogue generated revenue by charging the brand for advertising space within the AR feature, while providing readers with an engaging and interactive experience.

2. Subscription Models:

Magazines are also capitalizing on augmented reality through subscription models that offer exclusive AR content to paying subscribers. National Geographic implemented this strategy by providing subscribers with access to AR-enhanced articles and features that bring stories to life in a whole new dimension. By offering premium AR content as part of the subscription package, National Geographic incentivized readers to become paying subscribers, thereby increasing revenue and building a loyal customer base.

3. Sponsored Content:

Another effective monetization strategy for magazines is sponsored content that integrates AR technology seamlessly into editorial content. Wired magazine partnered with a tech company to create an AR-enhanced article about the future of artificial intelligence. The sponsored AR content provided readers with an interactive experience that complemented the editorial piece while generating revenue for Wired through the sponsorship agreement. By blending sponsored AR content with editorial storytelling, magazines can monetize AR while maintaining the integrity of their content.

4. In-App Purchases:

Magazines are leveraging augmented reality to drive in-app purchases and boost revenue through interactive shopping experiences. Home & Garden magazine introduced an AR feature that allows readers to virtually decorate their living spaces with furniture and decor items from partner brands. Through in-app purchases, readers can buy the products directly from the magazine’s app, generating revenue for both the magazine and the brands featured in the AR experience. By offering a seamless shopping experience within the app, magazines can capitalize on consumer interest and drive sales through AR technology.

With Stories AR you can create you own digital project with no special equipment and no investments, check the details here. 

Augmented Reality (AR) has revolutionized the fashion industry with the introduction of AR clothes, a cutting-edge concept that combines technology and style to offer consumers a unique and interactive shopping experience. AR clothes feature designs and prints that come to life through AR technology, allowing wearers to interact with their clothing in ways never seen before. From animated graphics to interactive patterns, AR clothes are pushing the boundaries of traditional fashion and attracting a new wave of tech-savvy consumers who are eager to embrace this innovative trend.

Today, AR clothes are gaining traction among fashion-forward individuals who are looking for ways to express themselves creatively and stand out from the crowd. With the ability to customize and personalize their clothing through AR designs, wearers can make a bold statement and showcase their individuality in a whole new light. Let’s explore seven examples of clothing brands that are leading the way in the AR clothes revolution with their innovative designs and prints:

1. The Fabricant: Known for their digital-only clothing creations, The Fabricant offers a range of AR clothes that exist solely in the digital realm. From virtual dresses to interactive tops, The Fabricant’s designs blur the line between reality and imagination, appealing to fashion enthusiasts who are looking for a truly unique and futuristic wardrobe.

2. Covet Fashion: Covet Fashion is a mobile app that allows users to style and dress up virtual models with AR clothes from real-world brands. With a vast selection of AR designs and prints to choose from, Covet Fashion caters to fashionistas who enjoy experimenting with different styles and trends in a virtual setting.

3. Anrealage: Japanese fashion brand Anrealage has incorporated AR technology into their clothing collections, creating garments that reveal hidden designs and patterns when viewed through a smartphone or tablet. By blending physical and digital elements, Anrealage offers a one-of-a-kind experience for consumers who appreciate innovation and creativity in fashion.

4. Auroboros: Auroboros is a sustainable fashion brand that specializes in AR-enhanced clothing made from eco-friendly materials. Their AR designs feature intricate patterns and animations that respond to the wearer’s movements, creating a dynamic and engaging visual experience for those who prioritize sustainability and style.

5. Chromat: Chromat is known for its inclusive and forward-thinking approach to fashion, and they have recently introduced AR clothes into their collections. With bold prints and interactive designs, Chromat’s AR clothing empowers wearers to express themselves confidently and authentically, making a statement both online and offline.

6. Rochambeau: New York-based brand Rochambeau has collaborated with artists and technologists to create AR-enhanced clothing that blurs the boundaries between fashion and technology. Their AR designs feature dynamic visuals and interactive elements that captivate the senses, appealing to consumers who seek a multisensory experience in their clothing.

7. A Bathing Ape (BAPE): Streetwear brand BAPE has embraced AR technology by incorporating augmented reality designs into their iconic clothing pieces. From animated graphics to interactive prints, BAPE’s AR clothes cater to a younger demographic that values creativity, innovation, and self-expression in their fashion choices.

In conclusion, AR clothes are redefining the future of fashion by offering consumers a new way to engage with their clothing through interactive designs and prints. With brands like The Fabricant, Covet Fashion, Anrealage, Auroboros, Chromat, Rochambeau, and BAPE leading the charge in the AR clothes revolution, we can expect to see more innovative and immersive experiences in the world of fashion. As technology continues to evolve, AR clothes will undoubtedly become a staple in the wardrobes of those who seek to express themselves boldly and creatively through their clothing choices. With Stories AR you can create your own digital AR project in a couple of minutes and truly impress your customers!

What is AR gallery?

Augmented reality (AR) galleries have emerged as a revolutionary way to experience art, blending the physical world with digital enhancements to create immersive and interactive exhibitions. These innovative spaces offer a new dimension to the traditional gallery experience, allowing visitors to engage with artwork in exciting and dynamic ways. In this post, we will explore some of the best augmented reality galleries around the world, highlighting examples of how this technology is transforming the art world.

World — famous augmented reality galleries

One of the standout AR galleries is the Acute Art app, which features a collection of virtual artworks by renowned contemporary artists. Users can access the app on their smartphones or AR devices to view and interact with digital sculptures and installations created by artists like Olafur Eliasson, KAWS, and Marina Abramović. The Acute Art app allows users to place these virtual artworks in their own surroundings, bringing museum-quality pieces into their homes for a truly immersive experience.

Another notable example of an AR gallery is the Museum of Other Realities (MOR), a virtual exhibition space dedicated to showcasing immersive art experiences. Visitors can access MOR through VR headsets to explore a curated selection of digital artworks created by leading artists working in the field of virtual and augmented reality. The museum offers a unique platform for artists to experiment with new forms of expression and for audiences to engage with cutting-edge art in a digital environment.

In the realm of public art, the ARtSENSE project in Athens, Greece, stands out as a pioneering initiative that uses augmented reality to transform urban spaces into interactive galleries. By scanning QR codes placed around the city, visitors can access AR content that overlays digital artworks onto physical landmarks and public sculptures. This innovative approach to public art allows residents and tourists to discover hidden gems and experience art in unexpected places, blurring the lines between the virtual and the real.

Closer to home, the Artivive app has gained popularity among artists and galleries for its user-friendly platform that enables the creation of augmented reality experiences. Artists can upload their artwork to the app and add digital layers such as animations, videos, and audio guides to enhance the viewer’s engagement with their pieces. Galleries and museums have also embraced Artivive as a tool to augment their exhibitions, offering visitors a richer and more interactive experience when exploring their collections.

In addition to these examples, AR galleries are popping up in various cities around the world, each offering a unique perspective on how technology can enhance the art-viewing experience. From pop-up installations in public parks to permanent galleries in cultural institutions, augmented reality is reshaping the way we engage with art and opening up new possibilities for artists and audiences alike.

The future of augmented reality technologies in Art

The impact of AR galleries goes beyond just providing a novel way to view art; it also has the potential to democratize access to cultural experiences. By breaking down barriers of physical space and making art more accessible through digital platforms, AR galleries can reach wider audiences and engage individuals who may not have had the opportunity to visit traditional art spaces. This inclusivity is essential in promoting diversity and expanding the reach of artistic expression.

As technology continues to evolve, we can expect to see even more innovative uses of augmented reality in the art world. From collaborative projects that merge art with technology to large-scale public installations that transform entire cityscapes, the possibilities are endless. AR galleries are at the forefront of this digital revolution, pushing boundaries and redefining how we interact with art in the 21st century.

In conclusion, augmented reality galleries represent a dynamic fusion of art and technology that is reshaping the cultural landscape. By creating immersive and interactive experiences, AR galleries offer

a fresh perspective on traditional art spaces and open up new avenues for artistic expression. As we continue to embrace the potential of augmented reality, we can look forward to a future where art is not just observed but experienced in ways that challenge our perceptions and ignite our imagination. Before you leave this page you can try to create your own AR work in a couple of click for free on the Stories AR platform.

We have compelled 5  recent cases of   how augmented reality companies across sectors and their innovative ways of  drawing consumers into their marketing and new products around the world:

Coca-Cola Zero Sugar’s #TakeATasteNow

1. Coca-Cola Zero Sugar launched a campaign called #TakeATasteNow in autumn 2023, partnering with Tesco Group for a digital out-of-home and AR experience. Smartphone users could interact with AR visuals on screens in real-time and scan a QR code for a digital Coke Zero and a voucher for a real one at Tesco locations. The campaign included influencer partnerships on Instagram.

 Marcolin’s virtual sunglasses visualisation

Marcolin used AR technology for virtual try-ons of Guess sunglasses, targeting the 18-34 age group across five countries. The campaign saw high engagement rates, particularly in Italy.

Circle K & Niantic’s rewarded AR in Pokémon Go

3. Circle K and Niantic collaborated on rewarded AR ads in Pokémon Go, allowing players to interact with branded content in the game world. The campaign had a high engagement rate and completion rate among players.

Christian Dior Parfums’ AR Beauty Try-On

Christian Dior Parfums got all fancy with their AR Beauty Try-On campaign! They teamed up with Google and Spark Foundry to promote their Dior Addict Lipstick during Eid 2023. Google data shows that around Eid, folks are searching for beauty stuff like crazy, so it was the perfect time to launch this interactive campaign.

The ad on YouTube and Google’s partner sites let users try on different lipstick shades using their phone camera. And get this — you could shop the look right then and there by clicking ‘shop now’. The campaign reached over 4 million people in Saudi Arabia, the UAE, Kuwait, and Qatar. People were all about trying on different lipstick shades over 400,000 times — that’s a lot of selfies!

Christian Dior Parfums is stoked about using this AR tech in future campaigns. They’re keeping an eye out for other cool interactive marketing ideas to keep things fresh.

Warner Bros & Snapchat’s Barbie AR activations

5 Warner Bros and Snapchat teamed up for some Barbie AR fun during the summer of 2023. With the release of the ‘Barbie’ film, they launched a Barbie Wardrobe AR lens on Snapchat. Users could try on outfits inspired by the movie and even turn global landmarks pink and pastel-colored.

You can always create your own marketing or digital platform using our AR Stories platform in a couple of minutes.

 

In today’s digital age, brands are constantly looking for innovative ways to engage with their customers and stand out in a crowded marketplace. One such technology that has been making waves in the marketing world is augmented reality (AR). Augmented reality brand experiences offer a unique and immersive way for consumers to interact with a brand, creating memorable and engaging experiences that drive brand loyalty and sales.

What is an Augmented Reality Brand?

An augmented reality brand is one that leverages AR technology to create interactive and engaging experiences for its customers. By overlaying digital content onto the real world through the use of smartphones, tablets, or AR glasses, brands can create virtual experiences that bring their products and services to life in a whole new way.

AR allows brands to showcase their products in 3D, provide virtual try-on experiences, offer interactive games and activities, and much more. By incorporating AR into their marketing strategies, brands can create a more immersive and engaging experience for their customers, ultimately driving brand awareness, engagement, and sales.

How to Create an Augmented Reality Brand

Creating an augmented reality brand experience requires careful planning and execution. Here are some steps to help you create an effective AR brand campaign:

 1. Define Your Objectives

Before diving into creating an AR experience, it’s important to define your objectives. What do you hope to achieve with your AR campaign? Are you looking to increase brand awareness, drive sales, or engage with your customers in a new way? By clearly defining your goals, you can tailor your AR experience to meet your specific objectives.

 2. Understand Your Audience

It’s crucial to understand your target audience and their preferences when creating an AR brand experience. Consider what types of AR experiences would resonate with your audience and align with your brand identity. By catering to your audience’s interests and needs, you can create a more compelling and engaging AR experience.

 3. Choose the Right AR Platform

There are various AR platforms available that can help you create immersive brand experiences, such as Snapchat, Instagram, and Facebook. Choose the platform that best aligns with your target audience and objectives. Each platform offers unique features and capabilities that can enhance your AR campaign.

 4. Create Compelling Content

The success of your AR brand experience hinges on the quality of the content you create. Develop engaging and interactive AR experiences that showcase your products or services in a creative and innovative way. Consider incorporating gamification elements, virtual try-on experiences, or interactive storytelling to captivate your audience.

 5. Promote Your AR Experience

Once you’ve created your AR brand experience, it’s essential to promote it effectively to reach your target audience. Utilize social media, email marketing, influencer partnerships, and other channels to generate buzz around your AR campaign and drive engagement.

Examples of Successful Augmented Reality Brands

Several brands have successfully leveraged augmented reality to create memorable brand experiences. One notable example is IKEA Place, an app that allows users to visualize how furniture will look in their home using AR technology. This innovative app has transformed the way customers shop for furniture online, providing a more immersive and personalized shopping experience.

Another example is L’Oreal’s Makeup Genius app, which uses AR technology to allow users to try on virtual makeup products in real-time. This interactive app has revolutionized the beauty industry by enabling customers to experiment with different makeup looks without having to visit a store.

In conclusion, augmented reality brand experiences offer a unique and immersive way for brands to engage with their customers and differentiate themselves in a competitive market. By creating compelling AR experiences that resonate with their target audience, brands can drive brand awareness, engagement, and sales. As AR technology continues to evolve, we can expect to see even more innovative and exciting AR brand campaigns in the future. Meanwhile you can create your own AR project in 1 min for free with the Stories AR platform here.

Augmented reality QR code is a mix of regular QR code with a unique augmented reality experience. They don’t replace normal QR Codes but add a fun layer of interaction. Here are top 5 facts about the Augmented reality QR code in simple words: 

1.With AR QR Codes, you can see products in 3D before buying them. They are used a lot in education, marketing, and advertising to make things more engaging.

2. You don’t need a separate app to scan AR or QR codes. Your phone’s camera can do the job easily.

Augmented reality QR code: Immersive, social media and flying — over

3. There are different types of AR codes like immersive, social media, and flying-over codes. Each type works in a unique way to create cool experiences.

Let’s look at each of them to understand how they work:

— Immersive AR codes use technology like ARKit, ARCore, or WebAR frameworks to create 3D objects that appear when you scan the code with your device camera. These codes are popular for engaging with your audience in a unique way.

— Social media AR codes involve scanning the environment and adding augmented reality filters. This allows you to change your look, merge real and digital worlds, and share the results on social media. These codes are commonly used for marketing and social media purposes.

— Flying-over codes function differently. When you scan this QR code, you’ll see an image, text, or other content floating above the code. This is useful for presenting vouchers, discounts, or other features.

4.Using QR codes for AR projects has many benefits like tracking user data, integrating custom content easily, launching specific experiences, being accessible and fast, and not requiring extra apps to be downloaded.

With Stories AR you can create your own augmented reality project in 2 steps using your personal mobile device. It is free and it is fun! Check the details here. 

 

In the last eight years, there has been a decline in the time spent with print media, as younger readers have shifted towards digital readers, tablets, and smartphones. To attract young readers to print media, some early innovators in publishing have started experimenting with Augmented Reality in publishing. Here are top five examples of must-see AR books:

1. ‘Wonderbook: Book of Spells from J.K. Rowling’

Released in November 2012, «Wonderbook™: Book of Spells» for PlayStation 3 offers an Augmented Reality book experience that works with the PlayStation Move Motion Controller and the PlayStation Eye Camera. Readers can immerse themselves in the world of Harry Potter’s Hogwarts, casting spells using the motion-sensitive controller as a magic wand. J.K. Rowling describes it as an extraordinary device that provides a unique reading experience.

2. ‘Princess and her Pals 3-D’ from Popar Interactive Books for Kids

Popar Toys introduces Augmented Reality storybooks that bring pages to life with 3-D animations of princesses, castles, read-alongs, and games for children aged 5 to 11. The series received accolades like «Best Toy of the Toy Fair 2012» and the National Parenting Seal of Approval.

3. ‘Moby Dick’ from Interactive Novels by Penguin Books

Penguin Books collaborated with Zappar to enhance classic novels like «Moby Dick» with Augmented Reality experiences. This print to AR hybrid aims to engage readers in a new way, bringing the covers of classic novels to life.

4. ‘Monsters Inc., An Augmented Reality Book’ by Carlton Books Kids

As part of a larger Augmented Reality book series, Carlton Books Kids released an interactive book based on Disney’s Monsters Inc. Readers can explore Monstropolis through their PC webcam, interact with animated monsters, and discover exclusive facts about their favorite characters.

5. ‘King of the Railway, An Augmented Reality Book with Thomas & Friends’ by Carlton Books Kids

In collaboration with iDinosaur and iSolarSystem creators, Carlton Books Kids will release an Augmented Reality book alongside the film «King of the Railway with Thomas the Tank Engine & Friends.» This book will offer four unique AR experiences viewable on smartphones or tablets through a companion app, allowing readers to interact with familiar characters and meet new ones from the film.

Do you know, that you can create your own digital project in a couple of minutes. Check the Stories AR platform for the details.

Are you ready to dive into the world of augmented reality T-shirts and bring your creative vision to life? Whether you’re a retailer looking to boost seasonal sales or an individual seeking a standout creation, the possibilities are endless. Let’s kick off this brainstorming session by exploring some innovative ideas for augmented reality tees that are sure to captivate audiences.

Augmented Reality T- Shirt Christmas Sweaters

While Christmas may traditionally be associated with cozy sweaters rather than T-shirts, who says you can’t infuse a touch of augmented reality magic into your holiday wardrobe? Imagine a one-of-a-kind Christmas jumper that comes to life with interactive AR elements, spreading festive cheer in a whole new way. This unique approach to seasonal fashion is bound to turn heads and make a statement during the holiday season.

Spooktacular Halloween Fun: AR Shirts for All Ages

As Halloween approaches, the search for creative costumes and outfits intensifies. Why not offer a fresh take on Halloween attire with augmented reality shirts that bring a spooky twist to traditional costumes? Kids, in particular, will love the idea of donning AR shirts that transform their look into something out of this world. From playful animations to interactive features, these AR shirts are sure to be a hit at Halloween parties and dress-up events.

Zodiac Magic: Augmented Reality Tees with a Cosmic Twist

For those intrigued by astrology and celestial wonders, imagine wearing a T-shirt adorned with zodiac signs that come to life through augmented reality. With a simple scan using an AR app, watch as your zodiac animal transforms your appearance, adding a touch of cosmic magic to your outfit. These AR-infused tees offer a unique blend of fashion and technology, appealing to astrology enthusiasts and fashion-forward individuals alike.

Educational Adventures: Augmented Reality Tees for Young Explorers

For the younger generation eager to learn and explore, educational experiences can be seamlessly integrated into augmented reality fashion tees. Picture a science tee that takes wearers on a journey through the human body’s intricate systems, offering immersive 3D learning experiences and interactive features. From exploring the circulatory system to tracking heart rate in real-time, these AR tees combine education and entertainment in a captivating way.

Superfan Delight: Interactive AR Tees for Events and Promotions

At conventions or as corporate promotional gifts, interactive AR tees can engage superfans and showcase brands in a dynamic way. Imagine puzzles and games that come to life on your shirt, creating a memorable experience for attendees and promoting brand awareness. With advancements in AR technology, the possibilities for creating engaging and interactive experiences are endless, making AR tees a must-have for events and promotions.

Sustainable Style: Augmented Reality Fashion with a Purpose

Innovative brands like Carlings have embraced augmented reality to deliver eco-conscious messages through their AR T-shirt designs. By using AR filters to reveal statements like «Reuse, Reduce, Recycle, Respect,» these sustainable tees encourage wearers to make environmentally conscious choices. With the ability to update your wardrobe digitally through AR, these shirts offer a stylish and sustainable alternative to traditional fashion.

Embrace the AR Revolution: Transforming T-Shirts with Augmented Reality

From seasonal celebrations to educational adventures and eco-friendly fashion statements, augmented reality has the power to transform T-shirts into interactive works of art. Let your creativity shine as you explore the endless possibilities of integrating AR technology into fashion design. Whether you’re looking to make a statement, engage audiences at events, or promote sustainability, augmented reality T-shirts offer a unique way to stand out and make an impact. Join the AR revolution and unlock the potential of interactive fashion with augmented reality tees.If you are planning to create your own augmented reality tee, you can get started with the Stories AR platform .

Augmented reality (AR) makes regular books into fun interactive multimedia libraries that you can explore with your phone.  But what exactly are AR Books?

1. AR Books are like regular books, but with 3D stuff inside. When you scan a page with your phone or tablet, you can see things like sea creatures or moving trains in your real world. Why use AR in Books?

Augmented Reality Books: The Benefits

2. AR Books are awesome because they:

— Make reading more exciting

— Help you learn better

— Explain difficult ideas in an easy way

— Keep you motivated to read and learn

— Help you remember things longer

3. Augmented Reality Book Market size is projected to reach Multimillion USD by 2029.

4. With AR, you can interact with the book and go on adventures in imaginary worlds. It’s like playing a game while reading. Plus, it’s easy to use – all you need is a phone or tablet.

5.  AR Books can bring stories to life in a whole new way. They can include games, puzzles, and more to make reading even more fun. This is great for learning and for enjoying fiction stories too.

6. In educational books like atlases, AR can show 3D objects and maps in a cool way. It can also help explain complex things like wind patterns or historical events.

7. To put AR content in books, special software is used. A marker is set on a page or image in the book, and when you scan it, the AR stuff appears. The best part is that the markers don’t change how the book looks.

How do Augmented Reality Books Work?

8. Understanding the technological components of augmented reality books will shed light on how they work.

9. The display for AR books could be a head-mounted display (HMD) or a non-head-mounted display (Non-HMD). They can either use a marker-based or a non-marker-based technology for tracking (to overlay virtual elements). Marker-based technology is a standard where the AR device recognizes the markers on the books to offer multimedia aspects. A non-marker-based technology that is more immersive is being studied.

10. Augmented reality books contain a Graphical User Interface (GUI) utilizing a mouse, keyboard, and screen and a Tangible User Interface (TUI) incorporating physical objects like paddles embedded with markers, cubes, and real-life objects.

If you want to experience what digital content  can do for your business, try Stories AR and boost your profits with the AR — technology tools!

1. Gucci Boosts Online Sales by 300% with AR Shoe Try-On Feature

Gucci revolutionized the online shopping experience by introducing an augmented reality (AR) feature in their app. Customers can now virtually try on shoes using just their smartphone camera. This innovative approach resulted in a remarkable 300% surge in online sales for the renowned brand.

2. LVMH Enhances Customer Experience with Virtual Fitting Rooms

Luxury powerhouse LVMH leveraged cutting-edge AR technology to create virtual fitting rooms for customers across their diverse range of brands. This strategic move saw a significant 200% increase in conversion rates and a substantial 30% rise in average order value, elevating the overall shopping experience for their clientele.

3. Burberry Drives Foot Traffic and Sales with AR Store Experience

Burberry set a new standard in retail by introducing an immersive AR experience in their stores. Customers could visualize themselves in the latest collection through virtual try-ons. This interactive feature not only boosted foot traffic by 25% but also led to a remarkable 40% increase in sales during the campaign period, showcasing Burberry’s commitment to innovation and customer engagement.

Clothing in Augmented Reality: Wrapping Up

The luxury industry must acknowledge the growing influence of millennials and Gen Z customers. Augmented Reality (AR) appeals to a new generation of digitally savvy shoppers who prefer online shopping and often first interact with luxury brands through websites or social media. By 2025, millennials are projected to make up 50% of luxury sales, with Gen Z customers expected to represent 40% of the market by 2035. The buying power of millennials is steadily increasing each year. This is the opportune moment for luxury brands to not only rethink traditional retail practices but also embrace immersive shopping experiences for the future. The changing landscape of retail is being shaped by the transformative capabilities of Augmented Reality, making it an exciting time for the industry.

Dive into the world of the AR creativity and art with the Stories AR platform that brings photos and pictures to life in a minute! Check the details here. 

Long-Awaited Stories AR PRO Update for September 2023.

Your wishes have been heard, and we are excited to introduce the updated tariff — Stories AR PRO+! We continue to develop our tool to make it even more advanced and functional. Let’s take a look at what’s new in this update.

1. In-Built Video Editor in PRO+ 📼

We know that many of you have been eagerly awaiting this feature. Now, PRO+ includes an integrated video editor that allows you to edit videos right within the Stories AR PRO service, without the need for additional software. You can easily trim videos, change their size, and even cut the beginning and end. This will make the process of creating unique AR photos even more convenient.

2. Instant QR Code Creation 🚀
(Or, in other words, creating an empty QR code)

Now you can create an empty QR code instantly. How to use it:

• Create an instant/empty code.
• Place it in your project (e.g., print it on a photo album).
• Upload photos/videos to your project when you have the ready files. Convenience and speed are our priorities.

How to use:

• Go to My Profile.
• In the Settings section, activate the «Create Empty QR Code» toggle.
• Click «Create New» and the «Create» button (without uploading files).
• You’ll have an empty code generated.

3. Updated .com Link 🌐

Our project is actively growing and expanding worldwide. For more convenient use around the globe, we have updated the link that is generated in PRO to .com. To avoid any errors for you and your clients, please update the applications to the latest version. Important! Already created projects will continue to work without any changes!

4. Accelerated File Processing and Uploads 👌

We have significantly improved the speed of processing your files and uploading them to our servers. This means you can work more efficiently and save time.

5. Balance Top-Up Discount 🧡

In the PRO+ tariff, we have applied a discount to all balance top-up options.

 

How to Access/Test? 🤔

• All new users will have full PRO+ functionality, with restrictions such as 14 days of platform access and a 21-day file storage period.
• For all PRO users, we offer a free 14-day trial of PRO+. To do this, go to PRO and find the «Upgrade PRO+» button in the menu at the top.

💵 How to Purchase PRO+?

• If you already have a PRO tariff, you can simply pay the difference for the new tariff.
• If you are a new user or had a monthly subscription, you can get PRO+ for a year with an additional 250 photos for $690 per year, or PRO+ for a month with an extra 30 photos for $69 per month.

❗️ Important! Changes to PRO Tariff

We have also made changes to the PRO tariff in terms of the number of photos in balance. Now, for NEW users, the PRO tariff includes 175 photos in balance, while PRO+ offers 250 photos.

Thank you for choosing Stories AR for creating amazing AR stories. We look forward to you trying out the new PRO+ features and sharing your feedback with us.

With love, Stories AR Team

With every new product, Apple continues to push the boundaries of technology, and their latest innovation — Apple Vision Pro — is no exception. The Vision Pro augmented reality headset offers its users incredible capabilities that are hard to even imagine.

Apple Vision Pro is an innovative «spatial computer» that seamlessly blends digital content with the physical world, allowing users to stay in the present moment and maintain a connection with their surroundings while having access to digital content.

Vision Pro offers an endless canvas for apps, going beyond the boundaries of a traditional display, and presents a fully three-dimensional user interface, controlled by the most natural and intuitive inputs — the user’s eyes, hands, and voice.

Thanks to visionOS and its three-dimensional interface, apps are freed from the constraints of the display and can appear alongside at any scale.

Vision Pro enhances user productivity by providing endless screen resources, access to favorite applications. Also, this device transforms the viewing of entertainment content. With two ultra-high-resolution displays, Vision Pro can turn any space into a personal movie theater with a screen that seems to be 100 feet wide, and an advanced spatial sound system. Users can watch movies and TV shows, enjoy stunning three-dimensional movies, and play games with spatial sound.

Apple Vision Pro offers many features:

Captivating Entertainment: It turns any space into a personal movie theater with two ultra-high-resolution displays and an advanced spatial audio system.

Exciting Environment: This feature allows the user’s world to expand beyond the dimensions of a physical room with dynamic, beautiful landscapes.

Memoris: It has the first three-dimensional camera installed by Apple, allowing users to capture and animate memories with spatial sound.

FaceTime Becomes Spatial: It uses the space around the user, making video calls more engaging and interactive.

App Capabilities: It has a brand new App Store with hundreds of thousands of familiar iPhone and iPad apps that work with the new input system for Vision Pro.

How to сontrol Apple Vision Pro:

1. Interface:

2. Gesture control: You have finger control available for selection (close your thumb and index finger) or wrist flick for scrolling.

3. Voice control: You can dictate your request by voice.

4. Keyboard and Trackpad:

Vision Pro supports Magic Keyboard and Magic Trackpad, allowing users to set up the perfect workspace or bring the powerful capabilities of their Mac into Vision Pro wirelessly.

5. Digital Crown: You can control your presence or immersion in the environment by rotating the digital crown.

Downsides of Apple Vision Pro:

For ourselves, we found only 2 downsides. Battery and cost.

Downside 1 — Price.

Apple Vision Pro costs over $3000, making it an expensive device and a potential barrier for some consumers. But we are confident that the company will do everything possible to make this device accessible to the mass market in a few years.

Downside 2 — Dependence on external power source.

The Apple Vision Pro external battery supports up to 2 hours of operation, and it can be used throughout the day if connected to a power source. It is unclear how much the charging cord will interfere and whether it will be convenient to move with it.

Downside 3 (a stretch) — The need to adapt to new forms of interaction.

Vision Pro uses a new input system that is controlled by the user’s eyes, hands, and voice. This may require some time for users to get used to and adapt to new forms of interaction.

Conclusions and our opinion about Apple Vision Pro:

This device has enormous potential for work and home tasks, gaming and entertainment, learning and communication. Its ability to create three-dimensional virtual environments where users can interact with their favorite apps makes it a unique tool for creating an infinite number of apps and content.

Given this, we at Stories AR are confident that this technology will not keep us waiting and will become a mass product, accessible to many users. Some call it «Binoculars,» but we in the Stories AR team are already studying this tool extensively to become one of the first developers in the world who adapt our Stories AR product to the new ecosystem. After all, Stories AR helps any user create augmented reality in 3 clicks, and you don’t need to be a programmer for that.

Overall, Apple Vision Pro is an impressive achievement in technology and undoubtedly leaves its mark in the history of Apple innovations. It opens new horizons for app developers and offers users new ways to interact with the digital world. But it is important to remember its drawbacks and take them into account when considering buying this device.

All photo/video materials were taken from the official Apple company website.

Augmented reality (AR) and virtual reality (VR) have become powerful tools for marketers and advertisers, offering the ability to create interactive and immersive augmented reality advertising campaigns that increase sales and profit growth. In this article, we will look at the top 10 augmented reality marketing examples from around the world.

1 — IKEA Place

IKEA uses augmented reality in marketing to provide customers with the ability to «try on» furniture and home goods in their homes using their smartphones.

Result: Using augmented reality ads in promoting their products led to a 14% increase in sales and a 35% reduction in product returns within a year. (source: IKEA)

2 — Pepsi Max

Pepsi Max used AR advertising in public transport stops in London, creating the illusion of alien invasions, tigers, and buses flying over people’s heads. This augmented reality campaign increased beverage sales by 30% within two months.

Result: The immersive user experience of entering the world of virtual reality increased sales by 18% and increased brand mentions on social media by 25% (source: PepsiCo)

3 — Coca-Cola

Coca-Cola collaborated with a Virtual Reality (VR) company to create a virtual Christmas tree in London. Visitors could immerse themselves in the virtual world and interact with animated Coca-Cola characters.

Result: Coca-Cola’s virtual Christmas project increased sales by 18% and increased brand mentions on social media by 25%. (source: Coca-Cola)

4 — Marriott Hotels

The Marriott Hotels chain used virtual reality to provide customers with the opportunity to travel the world without leaving their rooms.

Result: Marriott Hotels attracted 20% more new customers and increased room bookings by 12%. (source: Marriott)

5 — Audi

Audi used AR in marketing to provide customers with the opportunity to «test drive» new car models without physically being in the showroom.

Result: Using augmented reality marketing, Audi attracted 25% more new customers and increased car sales by 15%. (source: Audi)

6 — McDonald’s

McDonald’s used virtual reality to create a gaming experience, allowing customers to visit a virtual McDonald’s restaurant and interact with staff.

Result: McDonald’s virtual app attracted 10% new customers and increased product sales by 8% during the first quarter after launch. (source: McDonald’s)

7 — L’Oreal

L’Oreal used augmented reality marketing in its Makeup Genius app, allowing users to «try on» various makeup products on their faces using their smartphones.

Result: L’Oreal’s AR marketing app, Makeup Genius, increased cosmetic product sales by 24% and attracted 15% new customers. (source: L’Oreal)

8 — New York Times

The New York Times used virtual reality to create immersive journalism projects, allowing readers to immerse themselves in the events they were reading about.

Result: According to the New York Times, virtual journalism projects attracted 12% new subscribers and increased newspaper sales by 10%. (source: New York Times)

9 — Lego

Lego used AR advertising in its Lego AR Studio app, giving children the opportunity to build and play with virtual Lego sets using their smartphones.

Result: The Lego AR Studio app with augmented advertising increased Lego set sales by 18% and attracted 22% new customers. (source: Lego)

10 — Nike

Nike used augmented reality advertising in an app that allowed users to «try on» shoes on their feet using their smartphones.

Result: Nike’s AR advertising app for «trying on» shoes attracted 20% new customers and increased shoe sales by 17%. (source: Nike)

Conclusions and interesting facts:

Virtual and augmented reality in marketing demonstrate their effectiveness based on the experience of many large brands using augmented reality, which have managed to increase their sales and attract new customers. Statistics and facts testify to the growing popularity of augmented reality in business:

1 — The augmented and virtual reality market is expected to reach $296.9 billion by 2024, which is 57.5% higher than in 2021 (source: MarketsandMarkets).

2 — 71% of companies using augmented reality report improvements in operational efficiency and customer satisfaction levels (source: Deloitte).

3 — 67% of advertising agencies believe that augmented reality significantly increases audience engagement and interest in advertising materials (source: Adweek).

Augmented reality is accessible to everyone!

Today, augmented reality is becoming accessible not only for international brands but also for small businesses. The Stories AR service offers the ability to create AR projects in just 3 clicks.

This allows any entrepreneur, advertising agency, photographer, or artist to implement augmented reality in their project without the need for coding knowledge and complex technical skills. This opens up new horizons for the development of marketing and advertising using augmented and virtual reality. Try it for free and see for yourself.

The use of augmented and virtual reality for museums and art galleries has revolutionized the way we experience art and culture.

These innovative tools offer new ways to engage with exhibits, providing immersive experiences that were once unimaginable. In this article, we’ll explore the difference between augmented reality and virtual reality, discuss how our Stories AR project can help bring artwork to life using augmented reality art apps, and examine examples of how various museums and galleries around the world use AR and VR to enhance their exhibitions.

The difference between augmented reality and virtual reality

Augmented reality (AR) and virtual reality (VR) are often mentioned together, but they are completely different technologies. AR superimposes digital images and information onto the real world, enhancing what we see around us. Using AR allows users to interact with the real world, enriching it with virtual objects and information, thereby providing new opportunities for learning, research, and entertainment. Already in 2023, you can find AR art exhibitions and AR art gallery in your own country.

Virtual reality for museums, on the other hand, immerses the user in a digital environment, providing deep immersion and the opportunity to explore virtual worlds that cannot be recreated in real life.

This allows users to experience unique experiences and various forms of interactive content that can be used for entertainment, education, and professional development. You can find a virtual reality museums in almost every city.

Examples of AR and VR in museums and galleries worldwide

1) British Museum, London:

The British Museum has utilized AR technology to create an interactive guided tour. Through an augmented reality app, visitors can explore ancient Egyptian artifacts, bringing history to life with engaging animations and informative content.

2) The Louvre, Paris:

The world-renowned Louvre museum has embraced VR technology, offering visitors the chance to step into the world of Leonardo da Vinci’s «Mona Lisa» through a virtual reality museum experience. This unique exhibit allows visitors to explore the history and details of the famous painting in an immersive environment.

3) Smithsonian Institution, Washington D.C.:

The Smithsonian Institution has developed a virtual reality museum exhibit called «No Spectators: The Art of Burning Man.» This exhibit transports visitors to the annual Burning Man festival, showcasing the incredible art installations and performances that take place there.

4) The Cleveland Museum of Art:

The Cleveland Museum of Art has implemented an AR app called «ArtLens,» which offers an interactive and educational experience for visitors. By pointing their smartphones at the artwork, visitors can access additional information, view related works, and even participate in interactive quizzes and games to enhance their understanding of the art on display.

5) The Pérez Art Museum Miami:

The Pérez Art Museum Miami has introduced a VR exhibit called «Felice Grodin: Invasive Species,» which uses virtual reality to blend physical and digital environments. This immersive exhibit invites visitors to explore a transformed version of the museum’s architecture and landscape, populated by fantastical creatures and digital organisms. Through this VR experience, visitors can contemplate the relationship between technology, art, and the natural world.

You may ask — how to create augmented reality art?

Stories AR (an augmented reality art app) can bring any piece of art to life. The Stories AR service is designed to help artists and enthusiasts bring their pictures to life using the power of augmented reality. With no need for coding or technical skills, creating an engaging AR experience has never been easier.

With just two simple steps, you can make a picture with augmented reality, adding a new dimension to your artwork:

Step 1: Upload a picture or photo (your art object) and a video to the Stories AR service.

Step 2: Platform will create the augmented reality experience, providing you with a unique QR-code.

To immerse yourself or your audience in the world of augmented reality, simply scan the QR-code using a smartphone or tablet, and watch as the picture comes to life . This innovative technology allows you to create interactive and immersive experiences, adding depth and context to your artwork.

Create augmented reality art with Stories AR for free with their 14-day trial and discover how this groundbreaking service can revolutionize the way you share and engage with your art.

In conclusion, augmented and virtual reality technologies are transforming the way we experience museums and art galleries. Whether it’s through creating augmented reality art, discovering augmented reality galleries, or exploring virtual reality museum exhibits, these innovative tools are enhancing our engagement with art and culture. As the technology continues to evolve, we can expect to see even more exciting developments in the world of AR and VR for museums and galleries, including the growth of AR art galleries and the increasing use of virtual museum exhibit examples to inspire and educate future generations.

Ladies and gentlemen, on this wonderful day of laughter, fun, and jokes, we are pleased to present to you some serious updates and innovations in the Stories AR service for creating animated photos!

Give a warm round of applause!

Now there’s no need to upload a mask separately for each pair of AR photos. Upload masks in batch mode.

If you have no idea what we’re talking about, what masks!? Let us explain. With this tool, you can animate photos in any shape (heart/oval/any custom shape). Learn more about how the mask tool works.

We analyzed the user experience and decided to remove the verification screen so you can create your animated photos even faster.

Check the box: «Do not show again» in the pop-up window if you understand that after pressing the «Create» button, your files will immediately go into processing. This will further speed up the creation process.

This update is relevant for those who have just purchased a license and don’t understand why they activated the photo in PRO, but the watermark is still present. That’s why we added a small mention during activation that you need to clear the app cache to remove the watermark. Read more about it here!

1 — Fixed the issue with incorrect QR codes.

Stories AR has experienced such a surge in QR code creation that it became common for several people to create codes within the same millisecond. The system would glitch. We fixed this. Now everything works smoothly!

2 — Added filenames of uploaded files in batch upload.

In our last February update, we mentioned that we added file name display, but it only worked for individual uploads. Now when you upload files in batches, you can also see the names of the uploaded files. Quite convenient!

That’s all for today. This has been the Stories AR team. We’re happy to make you happy.

P.S. Keep an eye on our Facebook

For us, the most important thing is the feedback from users. Based on your feedback, we are improving our product with you. Below, we will share some small updates to the platform’s work.

Small updates in design:

1 — Displaying file names when uploading. Now you can track file names. This is needed, for example, when you have uploaded many similar files.

2 — Clickable statuses. Statuses look like buttons, but they were not clickable before. Now you can click on the status and go to editing with one click.

3 — Increased the number of characters in file names.

4 — For perfectionists. Moved the block for creating the first pair. now in the center 🙂

We also fixed a couple of bugs:

1 — There was a problem with slow file upload due to the large size of the file preview. We fixed it.

2 — Fixed the correct change of File status information. How it worked BEFORE: You are on the page of your AR photo in the «processing» status. Then you go to the screen to create a new AR photo and you also see the «processing» status, even though you have just started creating a new one. Fixed.

Thank you for your attention. In March, we are also preparing several improvements to the platform. The first news is received by our Facebook group participants, if you do not want to miss all the news and promotions, join.

👋Dear friends, partners and subscribers. We are glad to inform you that Stories Album project is moving to a new stage of development.

The matter is that during 4 years of work our product began to be used not only by photographers, but also by other industries. Stories Album spread to 15 countries by our joint efforts🌍.

That’s why it was decided to make a small but clear rebranding. We had a difficult task: to keep brand recognition and at the same time to correspond to the positioning of the service. As we think we did😍.

👉We are pleased to introduce to you — Stories AR. This is the new name of the service for creating photos that come to life. We also changed the main logo and the app logo a little bit.

🔺We already changed the main domain of the site

from stories-album.com to stories-ar.com

🔺This Sunday we’ll be moving the PRO version

changed from pro.stories-album.com to pro.stories-ar.com

Be warned! After migration you’ll have to sign in again at the new address and manually enter all your login data.

🔺Also next week app name and logo will change

Stories Album is now Stories AR.

❔And now let’s answer some basic questions:

✔️ What do I need to do to make everything work for me and my clients as it used to?

— You don’t need to do anything! We’ve already done everything. There is absolutely no change in service for you and your customers.

✔️ PRO version will work as well? Will my files be there?

— Yes! We will only change the domain, nothing else will change.

✔️ I printed the old Stories Album logo on my products. What to do now?

— First, it is important to understand that more than 90% of users, according to our analytics, download/open the application via QR-code. Accordingly your clients will be directed to Stories AR (the same Stories Album app, just changed its title). Secondly, for those clients who nevertheless search Stories Album app in AppStore and GooglePlay — your clients will be able to find the app under the old name. Third, the old and new logo are similar.

❤️От the entire Stories AR team would like to thank each and every one of you for contributing and developing the service. Without you we wouldn’t have succeeded.

Good afternoon, dear partners, we and the Stories AR team are pleased to present to you, the biggest update to the Stories AR PRO platform. Version 2.0. In this article we will tell you about all the new features and changes. Let’s get started!

1 — Completely redesigned.

Before making the platform update we interviewed more than 300 current partners. We figured out all the shortcomings and expectations and set the goal: «For every partner to spend minimum resources/time on implementation of augmented reality and earn more. We made a new design focusing on simplicity and speed. Fewer clicks, more AR.

2 — Bulk/package uploads.

Doing small orders? Take advantage of piece-by-piece file uploading. And if you’re doing albums or making art objects, number your files and upload with batch upload. You can also now simply drag and drop files into the upload area

3 — File Upload Process.

See how long there is left to upload files? Perfect. We also optimized the upload process at this stage and increased the download speed by 2 times.

4 — Previews for Photos and Videos

Now you can see what files you have uploaded to PRO. It has become easier to navigate through the uploaded files.

5 — Adding a mask/link/text on one screen.

Now you don’t need to go to a separate page to add text and links. Add them right as you upload your photo and video files.

6 — Search and sorting

You asked for it — we did it. Instant search, without reloading the page. Find files by title in the search. Also sort by paid and test files.

7 — File editing.

The cherry on top of the cake. What you asked for the most. Now you can add, remove, replace files in any QR codes. Old and new. Test and paid. Balance is written off only for new files uploaded to the server.

8 — Affiliate program

Give a friend $ and get $ on the map. Earn $49 for each invited user. Send a friend the link he will receive 50 photos on the balance +2 months license. You’ll get 49$ on your card for each invited friend. Get Started Today

9 — Adapted mobile version

Creating an AR through your cell phone is easy, quick and simple. You can take photos and videos on your cell phone and create AR right from your smartphone. Everything you do in the mobile version you can easily see in the PC version and edit if needed.

10 — Working with animated photos without downloading the app

There’s no need to download the app now. Just point the phone camera to the QR-code, a mini application will open where you bring the photo to life. You can read more about this function here.

11 — New Instructions

We’ve compiled a new knowledge base and updated all the instructions. We have also created instructions for those who do albums. These instructions will help you put photos to life in your albums faster.

12 — New promotions

We thank you for your feedback on AppStore and GooglePlay. But we want to thank you not only with words but with gifts too. Leave your feedback and get a photo for your balance. Or find a friend and get a 6000r discount on a license. Check out all the promotions and take advantage of them today.

Frequently Asked Questions:

1. When is the update coming out?

— The update is already available for all users

2. How much does it cost to update?

— the update is free for all users

3. is it possible to edit QR codes that were created in the previous version?

— yes

This is all. We hope you will appreciate our work. The main thanks for the developers and the entire Stories AR team will be your feedback on the work with the platform. We will be glad if you take advantage of one of the promotions and write a review about the work of the platform. If you are not registered yet, do it now.

Still have questions? Ask in the general chat

On behalf of the entire Stories AR team, we want to thank each partner for their trust and use of the service. Just recently we were in the top 200 apps of AppStore and rose to 31 place💫 All this, would not be if it were not for you ❤️.

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Every time we update the Stories AR photo creation service, we rely on feedback from our partners! What have we managed to do?

1 — Accelerated file uploads for clients (after scanning the code) by 5.5 times. That is, your customers will now download the photos to life 5.5 times faster after scanning the code

2 — We have created a step-by-step partner’s card. On this page, all partners can learn the step-by-step implementation of AR photos in their work and join the Stories AR community of partners.

3 — Fixed bugs in Android app. Earlier we saw errors when opening the application on Samsung Galaxy and other smartphones. The bug has been fixed. Everything is working fine!

4 — We added instructions for customers to the app on ios and android. In the upper right corner of the application appeared a «question» button, clicking on which will open a step-by-step instruction.

At this point ….. But soon we are waiting for something very big and interesting. Do not miss it!

Sign up for the demo version and create AR photos for free. Get started today!

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Promote your brand with a custom augmented reality app

What does your app give you?

1 — Brand recognition

2 — Customer loyalty

3 — Attracting traffic to your resources

Stages of work?

1)Contract

We conclude a contract where we describe all the important points for you

2) Google Play and AppStore accounts

We register and pay for accounts in Google Play and AppStore using your legal information (it can be a personal account, which is easier)

3) Development

Especially for you, we will create an app based on our Stories AR app

4) Your branding

We place your logo and the name of the application in Google Play and AppStore. The interface remains the same as in the Stories AR app

5) We will link the Stories AR PRO admin panel to your app

We will open an individual account for you in the Stories AR PRO admin panel, which will be linked to your application. All photos uploaded to your account will only work in your application.

You can find more information and answers to your questions on this page

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In this article we will tell you which devices support augmented reality.

At this point in time — augmented reality is available to 90% of the devices that now exist on the planet.

Stories AR application and mini app — supports two operating systems iOS and Android.

🔶Technical requirements for iOS:

— From iOS 11

— From iPhone 5s.

— You can see a list of all supported devices here — https://support.apple.com/ru-ru/HT209574

🔶Technical requirements for Android:

— From Android 5.0

— 10,650 devices out of 13,681 are supported

P.S. We are strongly waiting for the release of 5G Internet, because it will completely change the view of augmented reality and its application.